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Workshop: Launching & Distributing Your App
Jia Shen - RockYou!
Oct 7th 2007
Experience
• Done an Application before?
• Took “Intro to Platform” Class?
• Developers / Business
Launching & Distributing Your App
• Who’s RockYou?• Application Overview
– Quickstart– Creating Application– Publishing It
• Application Details– Tracking
• Page• Invite• Uninstall
– Debugging• In page debugging• Write to file• http logs
– Scaling• Database• Application• Facebook Caching• Amazon • CDN’s
– Promoting• Ad networks
RockYou is the leader in self-expression widgets
• Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..)
• 35 Million Uniques
• 43 Million Widget Uniques
• 430 Million Pageviews
• 150+Million widget views a day
• 450k widgets created a day
Facebook Applications
X Me 9MM 1MM
Super Wall 10MM1.1MM
Likeness 9MM 700k
Zombies3.7MM 220k
Vampires 3.5MM 300k
Users Engagement/Day
And More!
Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets
RockYou! Widgets
RockYou Games
VoiceMail
Corkboard
Razz Player
Gizmoz
Slideshow
FunNotes
PhotoFX
GlitterText
Countdown
Horoscopes
Self Expression (MySpace, Bebo, Friendster, et. al.)
Casino Royale, Sony Pictures75K created (30 days)
Leigh Nash, Nettwerk Records150K created (30 days)
Horoscope, Frengo300K created (30 days)
Engagement (Facebook and others coming soon)
Horoscope, Frengo2000K created (30 days)7x more
Music Videos, Yahoo!900K created (30 days)
Distribution Methods
0
200,000
400,000
600,000
800,000
1,000,000
Self Expression(MySpace, Bebo)
Engagement(Facebook)
Creations
Networks with engagement (access to friends) give you 7x more distribution
Increasing Traffic on RockYou
“the top sites among teens have shifted to those providing assistance with social networking profiles”
Nielsen/NetRatings
F8 Platform LaunchedF8 Platform Launched
Quick Start
• Developers Site– http://developers.facebook.com/
• Wiki– http://wiki.developers.facebook.com/
Quick Start - Creating Application
• Add Developer Application
• Create Application
• Set API Keys
Quick Start - Publish It
• Upload Graphics (icon, app icon, banner)
• Set Description
• Submit it
Tracking
• Infinite Sessions
• Page Views
• Installs / Uninstalls
• Invites Sent / Invites Opened
Tracking - Session
• fb_sig_session_key – session key (hopefully infinite!)
• fb_sig_user – uid
• fb_sig_added – 1/0, has this application been added
• fb_sig_time – current time, float seconds since epoch
• fb_sig_friends – comma separated list of uids
Tracking - Installs
• Post Add URL– Parameter pass through
• Post Remove URL
Debugging
• Environment - Developer / Production
• In Page Debugging
• Logging
Debugging – Environment
• Have two applications
• Use Facebook “Test Accounts”
• Understand “Developer Mode” setting
Debugging - Logging
• File Logging
• Email Notifications
• Benefits– Invisible Errors– Track Production Issues
Scaling
• Facebook Caching
• Basic Infrastructure
• Hosting– CDN’s– Amazon
Scaling – Infrastructure 2.5 Tiers
• Application / HTTP
• Languages
• Database
Promotion - Ad Networks
• 3rd party ad networks on Facebook can radically accelerate Facebook application adoption– RockYou– SocialMedia– Cubics– AppFuel
• From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day
• Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI
• Behavioral and interest based ad targeting
Music Videos (Yahoo! and RockYou)
1. Promotion on RockYou Ad Network
2. Viral tuning3. Integration with major apps
Complete Cycle: Yahoo! Music
Design: Monday 7/23
Implementation: 7/23-7/29
Deployed: Monday 7/30
Advertising: Tuesday 7/31 100K users
Growth: 6 weeks
1.15M Users
Over 100x more than original
Exercise 1 – Create an App
• Print “Hello world” on Canvas Page
• Give it a cool name
• Give Side Nav link
• PHP only =(
Exercise 2 – Track an App
• Add Invite to application
• Print infinite session
• Log uninstall
Jobs! – We’re Hiring
Developers
Product Managers
Contact
Jia Shen, CTO / Founder
Ro Choy, VP of Business Development
