GroundWORK

© 2011 Hot Studio, Inc. Proprietary & Confidential | May 24, 2012 1

Ground Work TED City 2.0 Pitch May 24, 2012

Ground Work 2012, Proprietary & Confidential | May 24, 2012

Table of Contents

2

Meet The Team .......................................

The Problem ...........................................

Solution Statement .................................

Defining the Solution ..............................

Vision & Mission ....................................

Our Strategy ..........................................

Understanding the Process ...................

3

4

5

6

10

11

15


Hello, pleased to meet you!

3

Tina SantiagoUX Designer, Interactive Producer

Patrick KennanDesigner, Developer

Dhruvi ShahArt Director, Designer

Shawn ArdaizMBA in Design Strategy Class of 2013

Adam ElmaghrabyMBA in Design Strategy Class of 2013

Vika KovalchukVisual Designer, UX Designer


222Databases available

Municipal governments hold a lot of information about how to make our cities better, but don't always have the resources to realize the potential of that information.

14.5%Underemployed

Community vocational training programs lack the emphasis on sustainable business practices, certification criteria, and currently do not leverage existing structures as training facilities.

500Vacant Buildings

The true value of an active building is not understood. It is unclear to the community, the city, and sometimes even landlords, why buildings are vacant.

The Problems We Wanted to Address

4

Ground Work 2012, Proprietary & Confidential | May 24, 2012 5

Solution Statement

Our goals are to create an information resource that develop a coherent picture of why buildings are vacant in urban settings. We aim to utilize these vacant buildings as training facilities for the underemployed, and in the process retrofit both building and worker for the green economy.

© 2011 Hot Studio, Inc. Proprietary & Confidential | May 24, 2012

Defining The Solution


We have already begun a dialogue with individuals and organizations within each stakeholder group. We are also currently also forming a steering committee composed of necessary parties such as architects, neighborhood organizations as well as the stakeholders listed below:

• The City of San Francisco• Local Real Estate Angents & Brokers (e.g. LoopNet, Urban

Solutions)• Vocational Training Schools (Good Will, Mission Hiring Hall)• Local Business Owners (via SF Made, La Cucina)

• Property Owners• Community Residents

Stakeholders

7


Ecosystem

Buildings touch many people and organizations, and each member of the community has a role to play in reactivating these spaces.The City: Make the vacancy data clear, actionable, and help with necessary permitting. Property Owners: Understand the financial and social benefit of an active building, and invest in the long-term.Training Schools: Focus on applied skills in applied environments. Local training, for local people, in local buildings.Trainees: Receive in-demand job training in a growing industry by retooling traditional construction to green buildings.Community: help identify buildings with my potential and benefits from the revitalization in their neighborhood. Ground Work: Facilitates touchpoints between stakeholders

8

VacantBuilding

Property OwnersProvide

The CityIdentifies

Training SchoolRetrofits

The Community Supports & Benefits

Trainees

*

**

*


What is Ground Work?

Connects local vocational schools and property owners to make lasting community change.

Offers a green and sustainable retrofitting service for property owners which increases the value of their property and decreases operating costs.

For vocational schools it offers a place to teach students and give them hands-on experience at the same time as revitalizing vacant buildings.

Ground Work seeks to create jobs in the burgeoning green building economy, while also rejuvenating blighted buildings and uplifting communities.


Our Vision Is a world in which blighted urban spaces are transformed into beacons of financial, social, and environmental progress.

Our Mission Is to connect landlords, vocational schools, and local government through an online platform that makes vacancy data visual, available, accessible.


Pilot15 months

PHASE 1: RESEARCHCompile data from the City of San Franciscoʼs Department of Building Inspection, and interview key stakeholders.

PHASE 2: ANALYSIS & TECHNICAL PROTOTYPEDevelop a technological platform that allows vacancy information and financial valuations to be shared between all stakeholders.

PHASE 3: ROLL OUT OF ONE PROPERTY PARTNERSHIPFind the most promising vacant building and work to retro-fit it with the help of our local training partner. This is ultimately the proof of concept.

ScaleX months

PHASE 4: PHYSICAL SCALE UP (SAN FRANCISCO)Integrate learnings from Pilot experience of a single partnership and scale the partnership system to work across all of San Francisco's urban areas.

PHASE 5: DIGITAL SCALE UP (NATION WIDE)Apply learnings from working with government, landlords, training schools, and tenants to other urban areas nationwide and scale digital platform accordingly.

Our Strategy

11


Getting to Pilot

12

PHASE 1: RESEARCH (3 m)Compile data from the City of San Franciscoʼs Department of Building Inspection, and interview key stakeholders.

SYNTHESIZE RESEARCH REPORT (1 m)• Examines blighted buildings in

developing urban neighborhoods• Identifies the pain points of all

stakeholders involved• Analyses the findings to inform a design

and technical solution• Develop channels for continued

stakeholder engagement

PHASE 2: PROTOTYPE (3 m)Build a platform to make the previously researched data accessible and editable by a larger audience.Non-technical work would include:• Community outreach to drive interest with• Community engagement: Seminars and

workshops within the target area• Streamline city information and reporting

process for blighted buildings

TEST FUNCTIONALITY (1 m)• List any vacant building information• Links to local contracting partners• Step-by-step calculation for the economic

& social value embodied in each building

PHASE 3.1: PILOT PROGRAM (6 m)Develop a pilot program that allows one vocational school to LEED certify their contractors within an identified blighted building. Focusing on the most promising and available property from the previous research, we will work with partners in the community to build out our first partnership program. This phase will seek to validate our efforts and see our first tangible change within the neighborhood.

PilotJune 2012


How $10,000 of Funding Makes This Possible

13

PilotJune 2012

$500= Research Report

Costs of printing, research, and analysis of vacancy information, and stakeholder interviews.

$2,000= Technical Platform

Costs of developing a prototype of the online platform and calculator (visual map and calculator), focused on San Francisco.

$7,500= Pilot Program

Cost of developing a successful partnership between a local vocational school and a local property owner to set up a LEED certification program.

© 2011 Hot Studio, Inc. Proprietary & Confidential | May 24, 2012

Understanding The Process


These are non negotiable design principles for our group going forward with our design process:

• Green jobs & green buildings• Make a financial case to landlords• Create jobs in the local area• Share output of each research activity• Enable others to build on the data

Design Principles

15


Things that concern us and that we will have to consider in our process that we will have to tackle as we go along:

• Zoning Laws• Impact of gentrification• Criteria for building selection• Materials costs• Permit processes• Updated green job training curriculum• Architecture/Design expertise• Green building teachers• On-site management

Considerations

16

© 2011 Hot Studio, Inc. Proprietary & Confidential | May 24, 2012 17

Cities have the capability of providing something for everybody,

Jane Jacobs, The Death and Life of Great American Cities

only because, and only when, they are created by everybody.

Thank you.


Citations for data on page 4:• Database number: https://data.sfgov.org/

• Underemployed number: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/05/23/bloomberg_articlesM4FALQ0D9L3501-M4HGX.DTL

• Vacant building number (does not include all zoning categories): http://sfdbi.org/index.aspx?page=455... this is approximate

Appendix

18

https://data.sfgov.org

https://data.sfgov.org

http://sfdbi.org/index.aspx?page=455


