PRESTIGECAR REFUELER

By: Chelsea, Danielle, Michael, Kyle

http://cartridgesforkids.wordpress.com/2010/09/20/its-that-time-of-year-recycle-tree-time/

Facts and Numbers

This graph represents the amount of cars sold by brand.

http://www.goodcarbadcar.net/2009_10_18_archive.html

Facts and Numbers continued…

This graph shows the amount of pollution by mode of transportation

http://www.cahsrblog.com/2008/08/perspective/

Stats and Numbers continued…Canadian City Averages

City Price Change Trend

Edmonton, AB 121.584 +0.006

Winnipeg, MB 123.314 -0.239

Calgary, AB 123.428 -0.145

Abbotsford, BC 128.127 +2.298

Regina, SK 130.471 -0.971

Saskatoon, SK 130.900 -0.453

Victoria, BC 131.900 0.000

Ottawa, ON 132.355 +0.647

Barrie, ON 135.445 +0.606

Kitchener-Waterloo, ON

136.507 +0.432

London, ON 136.810 +0.603

Halifax, NS 136.900 0.000

Toronto, ON 137.390 +0.457

Quebec City, QC 137.400 0.000

Hamilton, ON 137.413 +0.751

Vancouver, BC 138.598 +0.663

Montreal, QC 138.673 -1.108

http://gasbuddy.com/GB_Price_List.aspx

This chart is showing how much gas prices stand today in major cities in Canada.

Expenses

“That's $220 dollars a month.”-On average every driver spends $220 a month.

http://www.articleclick.com/Article/Average-Spending-on-Gas/1019983

Marketing Plan

Target market (Business to Business)- Manufactures (ex; Toyota, Honda, Ford,

etc.,.)

Marketing Plan Continued…

USP- Prestige ‘Fuel Converter’ is a 2 compartment engine part that helps your car clean your gas and reuse it making it an investment towards a cleaner environment and your wallet

4 P’s

Product- Filters unclean gas into clean reusable

gas- Helps create a cleaner environment- Saves gas and money in your wallet

4 P’s Continued…Price

Filter Converter Labor

$50 $50 $50

Price = cost+ 30% profit = $150 + 45 = $195

Example of Profit

Toyota sales in 2010 “Toyota sold 8,665 cars, trucks and SUVs in the month of December to bring full year sales to 157,044, down 17% from 2009, while achieving the best year on record for Toyota trucks and Venza, up a combined 1.7%”Our profit will be $259,950.

http://media.toyota.ca/pr/tci/en/toyota-canada-inc-reports-december-190039.aspxhttp://www.real-world-used-car-reviews.com/toyota.html

4 P’s

Place- Garages, Repair stores, Hardware stores,

Online

Promotion- Billboards, TV, Radio, Social Media

http://dealcetera.com/canadian-tire-boxing-week-flyer/

The End

Questions?