GROWTH OPPORTUNITIESIN AN

AFRICAN CONTEXT

AFRICA’S GROWING MIDDLE CLASS (AfDB)

• 313 million Africans have moved into the middle class (34% of the continent’s population). Of that number, 123 million belong to a more stable upper middle class.

• 600 million Africans are mobile phone users. By 2013, this number is expected to grow to 735 million.

• African consumer spending is projected to reach $1.4 trillion by 2020.

AFRICA’S GROWING MIDDLE CLASS (AfDB)

• Average consumer spend is $2 and $20 per day.

• Africa’s middle class is projected to grow to 1.1 billion (42% of the population) by 2060.

• Average GDP growth of the continent was 6% in 2011 and nearly 6% in 2012.

• African productivity is growing by nearly 3% per year.

CONNECTIVITY & PENETRATION

Internet PenetrationContinent:120 Million users (12%)2005 - 2011 Growth Rate: 428.7%

Mobile PenetrationContinent: 600 Million users (65%)2005 - 2011 Growth Rate: 380%

Mobile BroadbandContinent: 273.1 Million users2005 - 2011 Growth Rate: 446%

AFRICA’S TOP 5 INTERNET COUNTRIES (circa 2010)

NigeriaPopulation: 150m+Internet users: 11 millionGDP: $235.92 billion

Morocco Population: 32m+Internet users: 15.4 millionGDP: $100.22 billion

Egyptpopulation: 82m+internet users: 21.5 millionGDP: $229.53 billion

South AfricaPopulation: 50m+Internet users: 6 millionGDP: $400.24 billion

SudanPopulation: 34m+Internet users: 4 million GDP: $55.1 billion

CITATIONS

1 - The Guardian: Africa's burgeoning middle class brings hope to a continent2 - Vodafone Policy Paper Series 12 - Stupendous Value, Mobile Darwinism & the Next Phase of Growth3 - The Future of African Mobile Profitability: Stupendous Value, Mobile Darwinism & the Next Phase of Growth

by Jon Gosier (j.gosier@appfrica.org)