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Often overlooked audio news releases can be a powerful way to get your issues into radio news bulletins
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CONTENT MARKETING TOOLS
audio news releases for radio stations
Australia loves radio
Australia is radio rich
• 64 regional and national ABC stations
• 259 commercial stations
• 350 community stations
• AM, FM, digital and online
• Podcasts time-shifts programming
Content marketers love radio
Radio
• Is in homes, cars, workplaces and mobile devices
• Is intimate, friendly and hyper–local
• Offers many format options
• Is responsive and fast
Audio news release 101 (ANR)
An ANR is designed to get your issue in radio news
Two parts
• Audio 'grabs' from an interview with your spokesperson +
• A media release tailored for radio
ANR preliminaries
Is your issue is radio-newsworthy
Identify national, regional, local radio markets
Determine how to produce audio grabs
ANR production
Draft a radio-friendly media release
Interview your spokesperson
Cut the interview into 3-6 short audio quotes
Approve the quotes and media release
ANR procedures
Send the ANR (quotes &media release) to newsrooms
Monitor newsroom pickup
Adjust the ANR package and re-send if necessary
Report coverage
Share audio online and thru social media
ANR options
Do It Yourself
• Choose good audio equipment• Use free editing tools and distribution
software• Compile contact newsroom lists
Use a specialist production company
• Saves time• Tap into current radio networks• Priced reasonably
ANR reporting
Acknowledgment: Radio Release
ANR coverage
Acknowledgment: Radio Release
ANR successes Story-rich issues with national appeal and strong
human interest
Harmony Day
Australian War Memorial
South Pole Challenge
