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www.tomorrow-people.com HARNESSING THE POWER OF THE E-PIPELINE

Harnessing The Power of The e-Pipeline

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http://www.tomorrow-people.com/blog - Now that digital data is enabling marketing to gain greater insights into customer buying behaviour, the e-pipeline is a big part of businesses’ sales forecasts.

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Page 1: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

Harnessing tHe power of tHe e-pipeline

Page 2: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

want to know more than just the revenue values in your pipeline?

the e-pipeline can tell you so much more:

Page 3: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

want to know more than just the revenue values in your pipeline?

the e-pipeline can tell you so much more:

How your customers buy, not just how much

Page 4: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

want to know more than just the revenue values in your pipeline?

the e-pipeline can tell you so much more:

How your customers buy, not just how much

Where you need more resource to move them through the sales cycle

Page 5: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

want to know more than just the revenue values in your pipeline?

the e-pipeline can tell you so much more:

How your customers buy, not just how much

Where you need more resource to move them through the sales cycle

What lead nurturing activities are giving the best results

Page 6: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

want to know more than just the revenue values in your pipeline?

the e-pipeline can tell you so much more:

How your customers buy, not just how much

Where you need more resource to move them through the sales cycle

What lead nurturing activities are giving the best results

The shape and velocity of the deals going on

Page 7: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

to harness the power of the e-pipeline, marketing needs to:

Page 8: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

to harness the power of the e-pipeline, marketing needs to:

Define the sales cycle stages

Page 9: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

to harness the power of the e-pipeline, marketing needs to:

Define the sales cycle stages

Establish when a lead becomes a qualified opportunity

Page 10: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

to harness the power of the e-pipeline, marketing needs to:

Define the sales cycle stages

Establish when a lead becomes a qualified opportunity

Understand customer requirements and align solutions with them

Page 11: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

to harness the power of the e-pipeline, marketing needs to:

Define the sales cycle stages

Establish when a lead becomes a qualified opportunity

Understand customer requirements and align solutions with them

Demonstrate how your solutions can add value.

Page 12: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

once a lead has been qualified and passed to sales, they have to:

Page 13: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

once a lead has been qualified and passed to sales, they have to:

Create the right proposal

Page 14: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

once a lead has been qualified and passed to sales, they have to:

Create the right proposal

Negotiate the right terms

Page 15: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

once a lead has been qualified and passed to sales, they have to:

Create the right proposal

Negotiate the right terms

Empower the customer to make the right decision.

Page 16: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

once a lead has been qualified and passed to sales, they have to:

Create the right proposal

Negotiate the right terms

Empower the customer to make the right decision.

to release the power of the e-pipeline, four key data attributes need to be added to your business analysis:

Page 17: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

net new opportunities1

once a lead has been qualified and passed to sales, they have to:

Create the right proposal

Negotiate the right terms

Empower the customer to make the right decision.

to release the power of the e-pipeline, four key data attributes need to be added to your business analysis:

Page 18: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

net new opportunities

Conversion rates

12

once a lead has been qualified and passed to sales, they have to:

Create the right proposal

Negotiate the right terms

Empower the customer to make the right decision.

to release the power of the e-pipeline, four key data attributes need to be added to your business analysis:

Page 19: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

net new opportunities

Conversion rates

sales cycle length

12

3

once a lead has been qualified and passed to sales, they have to:

Create the right proposal

Negotiate the right terms

Empower the customer to make the right decision.

to release the power of the e-pipeline, four key data attributes need to be added to your business analysis:

Page 20: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

net new opportunities

Conversion rates

sales cycle length

success profiles

12

34

once a lead has been qualified and passed to sales, they have to:

Create the right proposal

Negotiate the right terms

Empower the customer to make the right decision.

to release the power of the e-pipeline, four key data attributes need to be added to your business analysis:

Page 21: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

with thorough research, businesses can use the power of the e-pipeline to:

Page 22: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

with thorough research, businesses can use the power of the e-pipeline to:

Identify when and where prospects advance to the next stage of the cycle

Page 23: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

with thorough research, businesses can use the power of the e-pipeline to:

Identify when and where prospects advance to the next stage of the cycle

See when and where others leave

Page 24: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

with thorough research, businesses can use the power of the e-pipeline to:

Identify when and where prospects advance to the next stage of the cycle

See when and where others leave

Find out about landing pages that convert

Page 25: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

with thorough research, businesses can use the power of the e-pipeline to:

Identify when and where prospects advance to the next stage of the cycle

See when and where others leave

Find out about landing pages that convert

Develop meaningful success profiles to duplicate for future activitiesImprove the integrity of the pipeline.

Page 26: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

if sales and marketing work together, they can make the e-pipeline more successful to deliver:

Page 27: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

if sales and marketing work together, they can make the e-pipeline more successful to deliver:

Improved YOY revenue performance

Page 28: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

if sales and marketing work together, they can make the e-pipeline more successful to deliver:

Improved YOY revenue performance

Higher numbers of sales-ready leads

Page 29: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

if sales and marketing work together, they can make the e-pipeline more successful to deliver:

Improved YOY revenue performance

Higher numbers of sales-ready leads

Better conversion rates

Page 30: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

if sales and marketing work together, they can make the e-pipeline more successful to deliver:

Improved YOY revenue performance

Higher numbers of sales-ready leads

Better conversion rates

Shorter sales cycles.

Page 31: Harnessing The Power of The e-Pipeline

www.tomorrow-people.com

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www.tomorrow-people.com