© 2014 Information Services Group, Inc. All Rights Reserved © 2014 Information Services Group, Inc. All Rights Reserved

© 2014 Information Services Group, Inc. All Rights Reserved

Healthcare insurance companies meet the public

$5 million

spent in 2014 marketing

healthcare B2C

learning from

successful retail

private exchanges

and US corporations

© 2014 Information Services Group, Inc. All Rights Reserved

Becoming nimble

Culture change challenge is sweeping Change or fail

Think out of the box Scalability and flexibility

Inactivity has led to complexity

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New ways to solve new problems

Differentiation among service providers

For the consumer For provider interactions

Keep it simple

For new product introduction For compliance

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Taking more care of more business Healthcare Payers need to reduce costs wherever possible

Care delivery partnerships

with retail and virtual medicine

Wellness organizations to

improve service and

revenue

Service providers differentiate with

population management and cost transparency

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Improvements can be had

Distinguish Yourself

• More time and strategy is key

• Make clients your evangelists

Healthcare Payers Notice

• Competitive & public

• Wins replicated quickly

• SP’s should publish successes

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© 2014 Information Services Group, Inc. All Rights Reserved © 2014 Information Services Group, Inc. All Rights Reserved