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Marketing Solutions for the Next Generation
Corporate History Facility and Infrastructure Business Focus Business Services
Distribution Fulfillment Corporate and Brand Merchandising
Document Management Services
Agenda
Helm was founded in 1943 1959 began fulfillment and distribution of
automotive publications 1971 expanded into Corporate and Brand
Merchandising 1995 added Print On-Demand services 1998 added On-line Bookstore
www.helm.com or www.helminc.com 1999 opened California Sales Office
Corporate History
Third generation ownership (June 1997) Dennis Gusick, President and CEO Bob Malkiewicz, Vice President Sales and Marketing Chuck Stocks, Vice President Operations
Pride in Ownership
Clients Years Serviced Ford Motor Company 51 General Motors 42 American Honda Motors 8 American Isuzu Motors 8 Hyundai Motors America 3 KIA Motors America 2 American Suzuki Motor 2 Toyota Motors Sales, U.S.A. 2
Client List
Clients Years Serviced FTD 31 NAPA 22 PPG 12 Sherwin Williams 10 Federal Mogul 10 Aeroquip/Vickers 8 Johnson Controls 8 Standox 2
Client List
0
10
20
30
40
50
60R
ev
en
ue
(In
Mill
ions
)
1973 1983 1993 1998
Revenue Growth
Revenue
43%
22%
35%
Fulfillment Distribution Corporate & Brand Merchandising
Revenue Distribution
Revenue
Facility and Infrastructure
Headquarters and main warehouse centrally located in the Mid-West
50% of U.S. population and income is within 500 milesSource: Detroit Chamber of Commerce
Facility
JDEdwards Enterprise Requirements Planning
Centralized Database Fulfillment Distribution Corporate and Brand Identification Accounting Warehouse
Advanced Warehouse Management
IBM AS/400 Platform
Infrastructure
Lucent Phone System Skills Based Agent Routing
Expert, Logical, and Direct Agent Specialized Customer Handling
Special call treatment for chosen customers/projects
Call Management Reports (CentreVu) Real time Historical
Infrastructure
E-Commerce
Dealer Parts Account Secure Zip Code Validation Deliver only to “Ship
To” Address provided by clients
Consumer Credit Card Secure
Order Status UPS Tracking Number
User Friendly Easy-to-Use Robust Search Engine Secured Transactions 24 Hour Service
Mission: to reach dealer and consumer markets to create new revenue channels through internet technology.
Business Services
“Provide our clients value added marketing solutions through the understanding of their business objectives.”
Dennis Gusick, President and CEO
Helm Incorporated
Business Focus
Helm provides creative, cost-effective and reliable solutions for: One-to-Many Marketing
Distribution One-to-One Marketing
Fulfillment Corporate and Brand Merchandising
Business Services
Distribution Services Bulk Distribution
Automatic Distribution Publications Catalogs/Price Lists Fax/E-Mail Blast Promotional Material
Custom Distribution Subscription Program Point-of-Purchase
Business Services One-to-Many
Fulfillment Services Revenue Focused
Dealer Communication Business-to-Business Marketing
Consumer Communication Business-to-Consumer Marketing
Order Processing Program Management
Rebate Programs Co-op Fund Management
Business Services One-to-One
Fulfillment Services Custom Fulfillment
Subscription Programs Training Support Programs
Student/Instructor Material Engines/Hardware/Parts
Repackaging Services
Business Services One-to-One
“We have developed relationships with quality manufacturers as our suppliers because we understand the importance of your corporate image.”
Bob Malkiewicz, Vice President
Sales and MarketingHelm Incorporated
Business Focus
Corporate and Brand Merchandising Services Custom Identification Catalogs
Promotional Items Dealership Supplies
Development Services Product Research Custom Product Design Catalog Design Pricing
Business Services One-to-One
Corporate and Brand Merchandising Services Top 25 ASI Distributor
16,000 Distributors Nationwide Product Procurement
Apparel Ad Specialty/Goodwill Identification
Signage Delivery Vehicle
Dealership Supplies
Business Services One-to-One
Corporate and Brand Merchandising Services Product Marketing
Catalogs Flyers Promotions
Volume Discounts Free Goods Free Incentive
Co-op Programs Revenue Focused
Business Services One-to-One
Support Services
Order Placement Options E-Commerce (www.helminc.com) 1-800 Toll Free Phone Lines FTP EDI Fax Mail
Support Services
Customer Service Support Call Center
43 full time employees 86 Toll Free Customer Service Lines Post Sale Services
Issue Credits Product Return Processing Collections
Support Services
Payment Services Parts Account Co-op Billing Direct Invoice Credit Cards Check/Money Order
Support Services
Information Management Services Professional IS Staff On-Site
Programmers Web Master Network Engineers
Reporting Helm offers a wide variety of historical, inventory, and
financial reporting Manifest and Labels
Support Services
Document Management Managing the Document Life Cycle
Services
Managing The Document Digital Conversion Services High-Speed Digital Printers Offset Printing Bindery Services
Digital Production Printers B/W and Color Up to 180 pages per minute Superior Print Quality
Every publication is an original High-Resolution: 600 x 600 dpi
Insert Pre-printed Material In-line In-line Binding Capability
Technology
Scan hardcopy originals, import electronic files to create a digital master High resolution Production Scanners
Optical Disk Storage Images stored in various file formats 24 page per minute 600DPI Scanner
Technology
Print-to-Order Fulfill your one time printing needs
Promotions Special events Unique training requirements Date sensitive information
Managing the Document Life Cycle
Print On-Demand Manage documents with low usage and
unpredictable spikes in demand Text Books Instruction Manuals Automotive Publications Vintage Publications Bulletins
Service Technical
Managing the Document Life Cycle
Bin On-Demand A cost effective method to manage documents
with predictable demand by applying dynamic bin maximums and reorder points
Text Books Instruction Manuals Automotive Publications Vintage Publications Bulletins
Service Technical
Managing the Document Life Cycle
In Conclusion
In Conclusion
The name “Helm” is synonymous with factory authorized publications in the dealer and consumer markets Experience
Over 50 years of automotive business experience Exposure
200 million order forms Referring customers to “Helm” for service
publications
The name “Helm” is synonymous with factory authorized materials in the dealer and consumer markets Demand
Toll Free Phone 1,020,000 calls annually
Requesting information and placing orders 607,000 orders fulfilled annually
E-Commerce 56,000 visitors per month Y-T-D revenue over $1 million 1999 revenue projection: $1.5 million
In Conclusion
Vision. Technology. People. Working Together.
Marketing Solutions for the Next Generation