How to Turn Impressions in to Conversions: Anthony Morrison Explains

Steps to Increase Sales with the help of Impressions

Impressions are an important part of Search Engine Marketing, also known as (SEM).

Impression is defined as views of an ad by prospective buyers. There are other terms as well that

are related to impressions, i.e. click through and conversions. When an impression is clicked and

it lead to the marketed website, the process is known as click through. Almost all of the search

engines provide their clients numbers of click through every month.

Whereas, when the click through is turned in to a sale, it is known as conversion. According to

Anthony, it is not necessary that you impression often generates conversion. Even in most of the

cases, website owners feel frustrated when the impressions do not generate enough conversions

to pay their costs to search engine. According to Anthony, if you want to turn your impressions

in to conversions, you must make a formal strategy and follow entire process.

Anthony Morrison is an internet-marketing guru. He has been working in the field of internet

marketing when he was still studying in college. Anthony has successfully marketed many online

as well as local businesses. He is an entrepreneur who owns 20 companies. Anthony is a

bestselling author. His books are featured as bestsellers by New York Times, Wall Street Journal

and Amazon. Anthony helps novice and internet marketing aspirants to achieve success.

He is a motivating speaker. He is also famous because of infomercial series running on local TV

channels. Many US citizens attend his live events and seminars with zest.

Turn Your Impressions into Conversions:

You have made impressions and now they are sending click through regularly. However, are you

worried that the click through is not turned into conversion? Don't worry, Anthony has shared an

strategy that will help you make conversions from your impressions.

Create an Appealing Copy:

Make sure that the copy of the impression is appealing and offers something valuable to the

visitor. The copy must define what there is in it for the prospective buyer. In order to generate a

flawless copy, you can ask your visitors what they want. Gather information through small

online surveys.

Call for Action:

The copy must contain a clear call for action. It could be motivating phrases like "visit the page",

"pick up your phone". Generally, there are two types of calls for action.

1- Sign posts:

Fairly easy to create.

Usually show buttons like "Next" or "Click Here".

It also includes the message indicating the chain of events occurring once the button is

pressed, i.e. Find out what will happen….

2- Offers for Lead Generation (Sales):

Usually more time consuming as compare to sign posts.

Carried out in three steps shared below:

1. A High Value Offer: It means offerings something that is highly perceived by the visitors.

You can clearly define it as something valuable, helpful and desirables. It is so appealing

that the visitors are bound to purchase it.

2. Cost Effective: The product is cost effective.

3. Related to the Niche: Do not offer lingerie suit if your niche are books.

3 Bonus Tips:

Brainstorm if you really want to try new ideas, unique than the ones shared by Anthony.

Describe your offer in as simple language as possible.

You can find out progress of your program by tracking leads, measuring numbers of sales

and adopting analytical programs.

Speaker, Author and Entrepreneur

http://www.anthonymorrison.com