The start of HMV begin in the 1890s at the dawn of the disc gramophone. By 1902 it had become the beginnings of the Gramophone Company. In February 1907 they commenced building of a new dedicated record factory at Hayes, Middlesex. Disc records were sold in music shops and independent retailers at this time. In 1921 the Gramophone Company opened the first dedicated HMV shop in Oxford Street, London, England

Hmv stands for HIS MASTERS VOICE.a little fox terrier sits intrigued listening to his master'svoice coming from the horn, the famous painting is one ofthe world's most recognized and best loved trademarks.the nipper logo made his first appearance in advertising in 1900.enjoy the story!

nipperwas a stray dog found in 1884 by mark barraudin Bristol, up. when mark died three years later,nipper (so named because of his tendency to nip the backsof visitors' legs) was taken to Liverpool by mark's youngerbrother Francis, who was a painter.nipper discovered the phonograph (a cylinder recordingand playing machine) and Francis barraud often noticed howpuzzled he was to make out where the voice came from.this scene must have been indelibly printed in barraud's brain,for it was three years after nipper died (in September 1895)that he committed it to canvas

The HMV logo has been rebranded to give it a more newer look HMV has revamped its famous dog and gramophone mascot to give it a more new feel. It appears in a black and white square instead of a pink circle and is detached from the main HMV logo. The dog mascot - called Nipper - will take on the role of a quality mark to "gently reassure" customers about HMV's heritage and expertise, the firm said

Task 1b

To make money and get there brand around.

In my opinion they did achieve this as apple are selling more and more products of iPods and they are bringing out new ones every year.

I think that the advert is inspirational as I love the music to the advert so every time I think or hear the song it reminded me of the new iPod.

Yes the advert has got and logo at the end of the advert and it also has the logo on the back of the iPods.

http://www.apple.com/ipod/videos/

The iPod is a line of portable media players designed by a group. The first line was released on November 10, 2001, its most recent designs announced on September 12, 2012. There are four current versions of the iPod: the ultra-compact iPod Shuffle, the compact iPod Nano, the touchscreen iPod Touch, and the hard drive-based iPod Classic.

Steve jobs created the iPod most of the other products.

Apple's hardware engineering chief Jon Rubinstein made a team of engineers to design the iPod line, including hardware engineers Tony Fadell and Michael Dhuey.And design engineer Jonathan Ive.

Task 1c

Hand printing.

Hand print can usually be etched on stone.

Advantages disadvantagesSaves paper - It cannot produced very high quality

prints

Low cost Hard to produce a good peace of work

Faster to produce - It cannot do small print runs so people who want to print in small numbers cannot.

Can be used on lots of materials - The materials are complex to use.

Mechanical printingLetter press printing is where you press the machine against the paper to form a picture.

Advantages Disadvantages

Quite cheap Can take a long time

Looks good Difficult

Digital printing

Photocopying is where you can get a photo you like and you can make it copy the exact same one.

Advantages Disadvantages

cheap Ink can be expensive

Quick proses

Easy to use

Print Technique Definition Advantage DisadvantageHand: Etching Etching can be done on a plate. And

it can also be done on metal. low cost, saves paper, faster to produce

cannot produce very high quality prints, the materials are hard to use.

Hand: Linocut it’s a design carved into a block of wood.

you can do simple designs and you can use loads of methods.

hard to cut hard to get smooth[texture]Also long time to dry.

Hand: Screen print Screen printing is a technique where an ink-blocking stencil is printed.

makes good quality prints. stencils are very fragile and could break.

Hand: Wioodcut block of wood on whose surface a design for printing.

cheap material, stand out, nice texture.

long winded prose.

Hand: Lithography Is where you have a piece of stone preferably flat then to be drawn on by a greasy substances etc. oil and water.

it produces a clear image. Low cost, reusable.

not a clear picture.

Mechanical: letterpress Letter press printing is where you press the machine against the paper to form a picture. Also you can use letter press to make envelopes cars etc.

quite cheap Looks good

difficultCan take a long time

Mechanical: gravure gravure is a printing and it also can be used for packaging and labels.

high quality bright visible colours good for value.

high cost takes a long time.

Mechanical: screen process silk screen printings a stencil process and its also a mesh process.

quick easy one mistake can destroy thousand of copys.

Digital: photocopying Photocopying is where you can get a photo you like and you can make it copy the exact same one.

quick Easycheap

Ink can be expensiveUses lots of paper

Digital: laser printing laser printing is a digital form of printing using a highly focused beam of light which is projected onto a piece of paper.

cheap hard to use

Digital: injet inkjet printing is where a method that involves a variable size droplets of ink onto paper to make a picture.

cheap hard Long pocess

Digital: desktop publishing the creation of printing materials on a page layout on a personal computer.

easy quick cheap

long time.