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Millennials are considerably more engaged with digital
technology and social media than older generations.
Marketers need to know a campaign‘s effectiveness and be able to scale it more broadly when it succeeds.
With consumers using multiple devices, creative teams must seamlessly move across smartphones, desktops, tablets, and even across other media such as OOH.
Targeting super-niches such as the specially-abled are now possible because of the merging of technology, data and creatives.