How Mobile Recruiting Will Change The Way You Attract Talent

21st January 2014

Laura-Jane Sarkodee Ashlie CollinsRecruiting Edge Mobolt@Recruiting_Edge @Collins_Ashlie

What is Mobile Recruiting?

Mobile StatisticsOnly 7% of employers have a mobile version of their career site!

Mobile devices are due to overtake the number of people in the planet during 2014!

1 billion job searches are conducted per month on mobile!

Users are 50% more likely to apply for a job via mobile if they have viewed a video

Mobile and tablet web consumption doubled between 2012 and 2013!

UK Leads the World in Mobile Internet Use

Things to Consider

• Your Current Site / ATS

• Your Target Audience

• Candidate Experience

• Your Application Process

• CV / Resume Availability

• Your Goals

Candidate Perception

What To Include in Your Strategy• Simplified application process

• Mobile responsive career site OR fully dedicated mobile

career site

• Content marketing

• Text messaging

• E-mail campaigns

• Careers App

• Voice

• Offline – QR Codes

• Location based targeting

Mobile Content

Benefits of Mobile Recruiting• Increased productivity • Shorter time to hire ratios• Higher view to application conversion rate• Improved candidate experience• Build future talent pipeline• Minimise application drop out rate and reduce risk

of loosing good candidates• Decreased cost to hire• Supports social recruiting efforts• It’s International

What Tools Are Available?

• Put yourself in the shoes of a candidate• Keep it simple• Create engaging content to increase

conversion• Make opportunities / jobs easy to share• Incorporate a multi-faceted strategy• Constantly re-evaluate and evolve

Questions?

Laura-Jane Sarkodeelaurajane@recruitingedge.co.uk@Recruiting_Edge

www.recruitingedge.co.uk/apply

Ashlie Collinsashlie.collins@mobolt.com@Collins_Ashlie