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Black Friday is named for being the day retailers get out of the red and into the black, turning a profit for the year. While the retail industry shifts increasingly moves to an e-commerce-focused model, there are still tremendous opportunities for physical retail locations to deliver what web browsers cannot: in-store experiences augmented by mobile apps. In fact, 77% of mobile-driven purchases are in-store purchases, according to a recent study conducted by Neilsen, Telmetrics and xAd. Being the experts in location and context, we are intensely aware of how physical locations and points of interest drive user experiences, especially in the retail industry.
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In the spirit of Black Friday, Skyhook put its contextual data to work investigating how shopping differs from coast to coast in the US.
We set out to answer our questions about how the nation shops.
How does population density impact retailers in each US city and state?
How do different types of retailers reflect regional lifestyles?
Which states over-index against a
national average for different retail types?
Hardware Stores
Sporting Goods Stores
Home Theater Electronics Stores
Headwear Stores
Clothing Accessory Stores
Men’s Clothing Stores
Make-Up & Cosmetics Shops
Face & Body Care
Athletic Apparel Stores
Gems & Jewelry Stores
Department Stores
Ski & Snowboard Shops
Luxury Stores
Formal Attire Stores
Vitamin & Nutritional Supplement Shops
Mobile Technology Stores
Bed & Bath Homegoods Stores
Over-Indexing States by Retail Category
There is 1 home furnishing store for every
people in California.
9
The TOP 5 cities over-indexing for
Toy Stores
LANCASTER, PA SARASOTA, FL PENSACOLA, FL MIAMI, FL GREENVILLE, NC
1
2
3
4
5
Hawaii boasts the nation’s highest concentration of
Apparel Stores per capita.
Not everyone shops on Amazon. The book retailing industry is alive and well in the reading belt.
MARYLAND VIRGINIA WEST VIRGINIA
Southern states skew toward a high concentration of
women’s apparel stores.
+27% Mississippi
+21% Alabama
+16% Tennessee
+15% Georgia
vs. National Average
Skyhook’s meticulously curated venue database powers Infinite Geofencing. It enables app developers to deploy an unlimited number of geofences around entire brand chains and venue categories. Retail mobile apps use Infinite Geofencing to deliver relevant content, deals and dynamic experiences to customers in-store.
Learn more about what Infinite Geofencing can do for your app at
SkyhookWireless.com/Infinite-Geofencing