How ‘Structural

Collaboration’ leads to

Value Propositions in

the Financial Sector

The time

To Innovate

Is now!

………………………………………….………..……………..…………………………………………

………………………………………….………..……………..…………………………………………

Economical crisis

*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”

The Financialbrand.com, 2012: “Edelman Study Shows Consumers Distrust Banks More Than Any Other Industry”

Reputational damage

Need for transparency

Lowest consumer trust

Choose independently

*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”

Commodization &

Low margins

Competition from new entrants

*Source: 2012, Five Big Trends in Business Innovation in 2012, Forbes

Supermarkets

Innovative start-ups

Tech & Telcos

*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”

Lower barriers to switch

Re-invent

banking

*Source: 2012, Five Big Trends in Business Innovation in 2012,

Forbes; 2010, IBM Institute for Business Value

Strict regulations

Focus on short-term

success

Legacy

Tech driven innovation

Take down your walls

Natural

Flexible

Gradual

Surfing the waves

Web 2.0

Social Media

*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

Your customers are probably the most effective consultants you can hire

It’s an EVOLUTION,

not a REVOLUTION!

Four

Conditions

for Success

*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

1. Fit with company culture

*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

2. Involve key influencers

*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

3. Measure your success

*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

4. Share it!

*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

1 Insighting

2 Developing

4 Optimizing

3 Implementing

Business

Objectives

Brave Examples

Brave Examples

Immersion students’ daily life

Collaboration youth marketers &

consumer insight department

Meet-up with participants in

Amsterdam & MOA

100 insights

1 Insighting

2 Developing

4 Optimizing

3 Implementing

Business

Objectives

*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

Bèta testing Yelo w/ consumers

Structural collaboration on FB

83% highly satisfied users

Co-creation in closed environment

1 Insighting

2 Developing

4 Optimizing

3 Implementing

Business

Objectives

Brave Examples

Consumers want to be in the boardroom! 44% is asking to take part in the co-creation of products or advertising

*Source: 2011, Social Media Around the World, 2011, InSites Consulting

24 Research proposal 24 © In

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Thanks!

delphine@insites-consulting.com

@DelphineVtomme

http://be.linkedin.com/in/delphinevantomme

+32 477 758 588

25 Research proposal 25 © In

Site

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on

su

ltin

g

Thanks!

delphine@insites-consulting.com

@DelphineVtomme

http://be.linkedin.com/in/delphinevantomme

+32 477 758 588