We put the public back into public relations

Presented by Jennifer O’GradySaturday 1 March

How to become famous

So, how famous do you want to be?

Quick reality check

You can become more famous than you are today

5 Practical Tips

1. Work out how famous you are now

Use the major search enginesFind the base lineDefine success

2. Decide what you want to be famous for

ProductService

Genius like qualities?

And decide what you want to say

3. Work out who you want to talk to

InvestorsCustomersConsumers

Industry

4. Find ways to reach them

Consumer Newspapers & MagazinesNews stories

Human interest/case studiesPhoto stories - Expert comments

Product placement - FeaturesBusiness deals - Reactive news

National and Local

TV & RadioMuch of the same but with a

strong visual hookBacked by a spokesperson

Trade PressNew developments

Industry observationsAwards

Gossip . . . .

Blogs, social networks and websites

Insightful commentsUp to date blogs

The right connectionsInteresting!

EventsStunts

Media eventsRoadshow

Industry eventsNetworking events

60% of stories in the press come through public relations

60% of stories in the press come through public relations

Can you spot a PR story?

Oh, and 83% of statistics are made up!

4. Project the right image

Be consistentOnlineIn print

In person

5. Don’t be Chesney Hawkes

It’s all about sustainability

Thank you!