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How to Build a Socialized! Enterprise
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Building the
Enterprise
Socialized.me @shanegibson
“I think that’s going
to break.”
Socialized.me @shanegibson
“The Customer Owns Your Brand”
Socialized.me @shanegibson
Marketing is a conversation.- @brandcowboy
Socialized.me @shanegibson
Socialized.me @shanegibson
The 5 Relationship Development Stages
1. Attraction
Stage
2.Exploration
Stage
3.Developmen
tStage
4.Commitment
Stage
PotentialSupplier
Short TermSupplier
Developing
Supplier
Trusted LongTerm
Supplier
Trusted Advisor
& Partner
Watching Testing Bonding Trusting Entrusting
5.Unity Stage
Socialized.me @shanegibson
750 million
Socialized.me @shanegibson
100 Million
Socialized.me @shanegibson
100 million updates/day
Socialized.me @shanegibson
Socialized.me @shanegibson
1Billion Views/Day
Socialized.me @shanegibson
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
Socialized.me @shanegibson
Socialized.me @shanegibson
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
Rules of Engagement
Socialized.me @shanegibson
The Reverse Drip
Socialized.me @shanegibson
It Belongs to Everyone
Socialized.me @shanegibson
Socialized.me @shanegibson
Socialized.me @shanegibson
A socialized enterprise
listens
Socialized.me @shanegibson
Business Intelligence•Search.Twitter.com
•Google Alerts
•LinkedIn Groups, Questions & Network
•Blogsearch.Google.com
•Customer blogs and social networks
•Competitor news, blogs, and social networks
Socialized.me @shanegibson
Blog.suggestionbox.com
Socialized.me @shanegibson
Real-Time Feedback
Socialized.me @shanegibson
Socialized.me @shanegibson
Score Keeping?
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Stakeholder Spotting
Socialized.me @shanegibson
Socialized.me @shanegibson
Tweets tell the future•Computer scientists studied 3 million tweets
•25 movies (including Avatar)
•Tweet frequency could be used to accurately predict the box office takings
•Content of the messages predict ongoing success.
•"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP
Socialized.me @shanegibson
Blog.suggestionbox.com
Socialized.me @shanegibson
Sysomos – Media Analyst
Socialized.me @shanegibson
Sysomos Heartbeat
Socialized.me @shanegibson
Socialized.me @shanegibson
Getting Real
Socialized.me @shanegibson
Launch Plan1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy
5. Implement Listening and Engagement Strategy
6. Know Core Pains, Dreams, and Goals
7. Uniquely Communicate Solutions Mixing Marketing and Community
Socialized.me @shanegibson
Resources
http://closingbigger.net
http://socialized.me/
http://twitter.com/shanegibson