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8/6/2019 Socialized Ltd
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Where Business Meets Social
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The Facts
The Facts 800 million people are on Facebook 100 million professionals on
1 billion views per day on YouTube 100 million daily Twitter updates 25 million Google+ users
The RealityIts not a question of whether or notyour customers or stakeholders use
these tools. The question is do you knowwhere to nd your customers online and
how to engage them?
Shane Gibson, Chief Social Officer,
Socialized! Ltd.
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About Us
About UsWe help organizations to effectively socialize by equippingthem to prot and prosper using social media.Organizations striving to stay ahead of their competition
must see social media communications as an integrated andessential part of all major business functions. Jumping into
this space without laying the groundwork is like giving yourkid the keys to your car without a driving lesson or a curfew,and then wondering why things went bad.
Our mission is to help you effectively integrate and protfrom social media by fully equipping your organization with
the tools and the know-how for social media engagementand success.
The Socialized! methodologies are based upon Shane
Gibsons no-nonsense process on getting Sociable! from histwo books Sociable! How Social Media is Turning Sales and
Marketing Up-side Down and Guerrilla Social MediaMarketing co-authored with Stephen Jagger and Jay Conrad
Levinson respectively.
socializeverb \s-sh-lz\transitive verb
1 : to make social; especially : to t or
train for a social environment
2 : to equip you and your organization
to capitalize on social media, driving
engagement, brand and prots
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The Socialized! Solutions Matrix
Our Process:Our ultimate goal is to see your
organization be fully socialized and
independently able to navigate and
prosper within the social web. Our job
is done when we have become
redundant and being Socialized! is partof your business culture and processes.
Social media can be a complex and
messy spaceonly if you allow it to be.
The Socialized! Matrix is made up of six
proven processes that, whencombined, creates a clean and simple
approach to social media success.
Assessment
Socialized!
Ac1va1on
Equipping
Strategy
RoadMap
Launching
On-going
Supportand
Intelligence
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Assessment
Every great business achievement has a startingplace. Before we help you chart your path or build asocial media prole, we must rst understandwhere you are at. This includes analysing yourcurrent use of social media (if any), setting specicgoals and establishing criteria for success.
An assessment of 7 core social media activities,proles and competencies
Upon completion a 7-12 page report andoverall score
A summary outlining the reasoning behindyour score and suggested steps forimprovement
This can be a one-offassessment or a quarterlycheck-up to assess the effectiveness andimprovement of your social media marketingefforts
An optional Search Engine OptimizationAssessment
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Strategic Planning
A Collaborative ApproachOnce we have assessed your social media
readiness we help you plot a social media
strategy that is based upon where you are,
what your goals are and who your target
markets is. This will be a step-by-step plan
that will be created in conjunction with youand your team.
A facilitated collaborative planningapproach with your organization
Process can be campaign based orfocused on the long-term process ofsocializing your business
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Equipping
EquippingEquipping is about giving you and your teamthe knowledge and insight to succeed on yourown in social media communications andmarketing.
Social Media Training Modules:
Rules of engagement and tools overview B2B Social LinkedIn & Blogging for Business Facebook Marketing & Pages Twitter Marketing and Engagement Rules Video content, marketing and distribution Podcasting 101 Getting started (From
recording to getting listed on iTunes)
Social Media Intelligence: listening &monitoring Blogging Intensive Event and festival marketing Guerrilla Social Media Marketing
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Activation
Build Develop - PromoteIn order to reach your goals, you will need the
right tools for the job. Based upon your
business goals and the social media strategy
that have been assessed, we will do the work
to set up your major social media platforms.
Upgrade your existing blog and socialoutposts
Launch a new blog Twitter Facebook customization Set-up your social media monitoring Customized Ning sites
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Launch
Fast Starts and Launching The Launching process can include everythingfrom handing you the keys to the car andsending you on your way to holding your handuntil you get to a place you want to be. We offervarious levels of support (depending on yourrequirements) when you step into the social
media space and begin executing your strategy.
Our role will be to make sure that you stayfocused on your goals and are maximizing youruse of the various social media tools.
Social Media Calendar set-up Consulting and implementing andsustaining your plan Inuencer outreach Kick-off parties, special events, Tweetups
and Meetups
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Business Intelligence & Support
Building MomentumThe social media landscape and marketplace
is an ever-evolving entity. We are experts at
staying up to date with technology and
market trends in order to provide you with
the business intelligence that you need to
succeed. We are dedicated to providing youwith ongoing support, depending on your
needs, as long as you may need it.
One-site social media consulting Competitive intelligence Exclusive insights on trends, on-goingbusiness intelligence Webinars, custom on-line training Telephone/Skype consultations
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Co-FoundersShane Gibson, Chief Social Officer
Shane Gibson is an international speaker, and author who has
addressed over 100,000 people over the past sixteen years on
stages in North America, Southern Africa and South America.
He is in high demand as a keynote speaker on the topics of
social media and sales performance.
Shanes books include Sociable! How Social Media is Turning
Sales and Marketing Upside Down. Closing Bigger the Field
Guide to Closing Bigger Deals and his new book published by
Entrepreneur Press (McGraw Hill) called Guerrilla Social
Media Marketing, co-authored with Jay Conrad Levinson.
Shane is also Canadas only Guerrilla Marketing Master Trainer.
Blogging since 2002, and podcasting since 2004 Shane drives
the majority of his business from social media, and social
networks.
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Co-FoundersAnthony (AJ) Caridi, President
A true entrepreneur, Anthony has had a successful career as
a business development and nancial services strategist
across a wide range of industries.
Anthony has a great grounding in multiple industries
including but not limited to VOIP, telecommunications,food wholesale and distribution and hospitality. He also sits
on the board of the Make-a-Wish foundation for British
Columbia and the Yukon.
Anthony and business partner Shane Gibson have found a
natural synergy in their respective endeavors and foundedSocialized! LTD in order to educate and train public and
private organizations on how to implement an effective
social media strategy.
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Get to Know Socialized!
Contact UsAnthony CaridiPresident and Co-foundert: 604.762.5595e: [email protected]@anthonycaridi
Shane GibsonChief Social Officer and Co-foundert: 604.351.2328e: [email protected]@shanegibson
HeadquartersSuite 20001066 West Hastings StreetVancouver, BCV6E 3X2 Canada
Get Sociable! With UsSite:
http://socialized.me
Blog:
http://socialized.me/blog
Twitter:
@SocializedLtd
Podcast:
http://tinyurl.com/itunes-sales-podcast
Social Media Community:
http://inSocialMedia.com
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