How to Choose SEO Tools and Why You Need Them

• More and more companies are realizing how important search engines are to their business,

• And there are plenty of tools that can help them

• You cannot afford to be left behind

• If you haven’t been using SEO tools, you are already behind

Why search engine optimization?

• Because the web is next to impossible to navigate without the use of search engines.

Why search engine optimization?

• People use search engines when they are looking for goods or services.

Why search engine optimization?• If your company’s website is buried

on the fourth or fifth page of results or even further down, they will end up with one of your competitors long before they ever reach your listing.

What is search engine optimization?

• Search engine optimization, is also known as SEO,

What is search engine optimization?

• It’s the process whereby you optimize your website to rank well on the search engines

What is search engine optimization?

• In the early days of search engines, you could simply put huge lists of keywords on your site.

What is search engine optimization?

• But today, you need to think of more sophisticated ways to get the search engines attention.

What tools are available? • There are plenty of SEO tools

available and that you can use them to both increase your rankings as well as track your success when it comes to doing so.

What tools are available? • A link popularity tool will

allow you to keep track of sites that have linked to you.

What tools are available? • This is a factor that search

engines take into account to calibrate the importance and the relevance of your website

• There are also tools that can help you figure out what keywords are the most popular and tools that will show you what searches people used to end up at your page.

• These are all important things that can influence the way that you build your page and what people are seeing.

• Do not get left behind in this important advertising and marketing avenue.

• SEO tools are now an indispensable part of doing business online.

• Some are free while others do require a subscription or a payment, and keep in mind that you will tend to get what you pay for.