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I Love Your Invoice!How to Give People a (good) Reason to Talk About You At Every Turn
Jeremy EpsteinMarketing NavigatorNever Stop Marketing
www.neverstopmarketing.com
I Love Your Invoice!@jer979
The Client Touchpoint Assessment
CTA Process
Implement
Refine Measure
Ideate
TestingBuild the Plan Stress the Touchpoints
AwarenessIdentify Clarify the Brand Feeling
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Touchpoint Awareness Building
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Out of Office Message@jer979
Social Media Outposts@jer979
Discussion: What is Your Brand
Feeling?
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“Consistency is Overrated”
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Build the Test Plan…
What?
How?
When?
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Stress Test It!
Remarkable?
Convey Brand
Feeling?
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SAMPLE PLAN
20
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Sample Test Results@jer979
Ideate…@jer979
Implement & Refine
Perpetual
Beta
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Objectives & Measurements
Measurement #
Raving Fans 50
Referral (pro-active per month) 0
Referral (reactive per month) .33
Avg. new deal size $200k
Renewal rate 80%
% of renewal in dollars
Velocity
Close rate 20%
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Measurement Option #2@jer979
Bonus Offer
Free Raving Fan Value Calculator
http://shortlinks.neverstopmarketing.com/RFCalc
Free eBookhttp://www.dandelionmarketing.biz
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Obligatory Motivational Close
“Every detail holds the potential to sour a relationship-
confusing signage, an inattentive doorman-
but only a few offer possibilities for an experience that is distinctive, emotionally gratifying, and memorable.”
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Thank you!!
Read the Blog:NeverStopMarketing.com
Join the movement: facebook.com/neverstopmarketing
Connect linkedin.com/in/[email protected]
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