How to Improve Indirect Sales Channel Effectiveness?

Notes from Video Interview of #ChannelExpert

Tim Basa, EVP Sales and Marketing,Bullseye Telecom

View it on:

http://viato.io/how-to-improve-sales-channel-effectiveness/

What is Channel Effectiveness?

When you provide the right tools, support, products, services and solutions to your partners

They bring in the right types of sales for your company

This maximizes results for your company and your channel partner’s customers

That is an effective channel program

What should channel partners do to be more effective?

Focus on the right Customers; Understand their needs

Paint Yourself as an

Provide them a technology roadmap

that satisfies their needs

BE CUSTOMER’S

How Does a Channel Partner Become an Expert?

Create Awareness for yourself and the products you sell

Create compelling offers to engage with you

Stand out from the rest

BE THE

That Customers Trust

You are competing against Time…

Only Way to Win is by being an

What should companies do to build effective channel?

Train Partners and Train them often

Train them on

PROVIDE

Help Them With Success

Management

One Good PartnerMany Avg Partners

Build Lasting Relationships with your

Partners

Innovative Deal Registration Solution

Interview conducted, edited and posted by:

Jagan NemaniCofounder & CEOViato, Inc.

Email us at Contact@viato.io to learn about the innovative tools we have developed for your channel partners