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Social Media is a new communication era. Companies like to jump into, but yet they fail to plan properly. Follow a step-by-step approach starting from inside.
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HOW To Jump into Social Media20 slides max. series
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First.
Get Ready Internally
Research. Customer Profile. Social Audit. Social Media Processes. Social Media Policy. Community Policy.
Internal Education. Resources. Stakeholders.
If you want to succeed you have to understand that things are different and you need to Change
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Second.
Find an Agency
Don’t relegate social media to Gen Y just because they use it for personal use.
Find an Agency that focus on relationships and let it train you.
Companies like the idea, but don’t fully execute and do not engage with their customers
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Third..
Execution.
4-step Program
Strategy.
Goals.
Evolution.
3.
2.
1.
4.
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Step 1:
Set your goals
Don’t confuse goals with strategy
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TalkListen
EngageEmbrace
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Step 2:
Write a PlanA social media strategy framework
Step 2:
Write a PlanA social media strategy framework
Talk
Listen
what people are saying about
your company, product,
brand. Watch.
EngageEmbrace
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Talk
Communicate with people, respond
in comments, answer questions,
participate.
EngageEmbrace
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Step 2:
Write a PlanA social media strategy framework
Listen
what people are saying about
your company, product,
brand. Watch.
Talk
Communicate with people, respond
in comments, answer questions,
participate.
Engage
Listen customers, answer, support
and engage. Make deeper
connections.
Embrace
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Step 2:
Write a PlanA social media strategy framework
Listen
what people are saying about
your company, product,
brand. Watch.
Talk
Communicate with people, respond
in comments, answer questions,
participate.
Engage
Listen customers, answer, support
and engage. Make deeper
connections.
Embrace
Customers can change you. Let
them! Build a Community and take
actions.
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Step 2:
Write a PlanA social media strategy framework
Listen
what people are saying about
your company, product,
brand. Watch.
Step 3:
Make your Plan
Operational
Key Success Factor: Be adaptable to change.
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Step 3:
Make your Plan
Operational
Key Success Factor: Content is the King.
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Step 4:
Evolution
Measure.
Refine.
Repeat.
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Step 4:
Evolution
Choose metrics carefully
Sociality
Web traffic
Brand reputation
Prospects’ Engagement
Engagement with customers
Revenue
Awareness
Prospect leads
Prospect lead quality
Useful product feedback
© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
Tip1:
It is not about Technology.
It is about Communication!
In-House and Out-Sourcing combination will drive your success.
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Tip2:
Top Management Commitment
and a Team are needed
Social Networking takes serious efforts.
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Tip3:
Allocate a Budget, Internal
Resources and an Agency
It is not for free and it is not someone’s, generation y, sometimes job.
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Tip4:
Choose a Step-by-Step approach.
It’s not about opening accounts.
Listen, Plan. Execute. Learn. Improve. Measure.
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Tip5:
It’s not about opening accounts.
It’s about telling a Story.
Describe your company, brand, product story using valuable content.
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Tip6:
Design and Produce interesting,
informative, quality content
Focus on visual content, video and photo to tell your story.
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