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Networking in the new age is not just about showing up with a stack of business cards. Extend your networking activities into the wee hours of the night.
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Digital Networking How to Network All Night Long
Today’s Agenda
How to: Be fabulous online
Post and connect confidently
Find your community
Search and Deploy
Fear Factor
!
Loss of privacy Don’t know what to say Rejection Being judged Looking stupid
Benefits of Online Networking
360 Degree View of Connections Extend Your Network Build/Join Community Always On
Social Networks We Already Know
Ourselves
Our Business
City/Country Clubs
Chamber
Industry Clubs
Organizations
Charities
Religious/Health
LinkedIn Groups
How Many Contacts Do You Have That You Cannot See?
That know YOU? That trust YOU? That have done business with YOU? That would recommend YOU?
How Many Interactions Does It Take To Build Trust?
7-10 is the standard How can we accelerate that with social media? Post quality content related to your field Be memorable
Set Your Game Clock
Before Logging On Determine Your
Outcome
2 referrals? 2 partner relationships? 2 sales appointments?
Who is your Target Customer/Partner?
What do they look like?
Where are they?
What industry are they in?
What size company do they work for?
Who do they know?
What Race Are You Running?
Which packs do you need to ride in?
Look Fabulous
Time for a Profile Tuneup
Keep your profile at peak performance with regular maintenance checks
Profile Photo
Don’t Be a Clown… unless you really are one professionally.
ps - leave the pets at home too
Profile Summary
This is where you give us your 30-second commercial.
!
Be specific about who you are looking for, and what you can do for them.
Summary Keywords
What are you an expert in? How would your ideal prospect find you? What makes you different? What would people “Google” to find you? What is your skill set?
Emotional Content
Projects Slideshare Video Volunteer Experience Causes !
!
Connect
Add Connections You Make IRL
Don’t Collect Connections - Engage With Them
Are you on LinkedIn? Is it okay if we connect?
Remember, you’re not just connecting with one person - you’re connecting with their entire network
Who Do You Want In Your Network?
Why would they want to connect with you?
What value will you bring them?
What type of content will attract them?
Engage
Are You A Like-aholic?
Person who ‘Likes’ stuff online, but don’t engage
Likes without reading post
The guy who shares stuff without really understanding what it is
Engage…but not this way
Wrong again.
Proper Engagement
User-generated content
Curated content
Industry-related
Lifestyle connected
Relevant to the platform
Search and Deploy
Find Your Community
Groups to research
Meetup
What Do The People Who Refer Business To You Look Like?
Where do they hang out?
Who are they friends with?
How can we find more of them?
What if you had 40 of them?
!
“The purpose of connecting online is to create opportunities to take the conversation
offline”
Mobile Technology
Questions?
How to Become
Famous In Chattanooga
!
!
***BONUS CONTENT***
