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My presentation at Inbound Conference 2012 on how to leverage outsourcing to increase leverage, minimize risk and grow your marketing age
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The Agency Network Effect
how and why to outsource your client work to other
agencies.
#inbound12#inbound12
SpencerPOWELL
Fantasy Football Name: Royal Flush
@spowell24
#inbound12
Agenda
1. Why Outsource?2. What Are Your Goals?3. Agency Lifecycle4. Selecting a Partner Agency5. Executing a Partnership
#inbound12#inbound12
1WHY OUTSOURCE?leverage outsourcing and grow
#inbound12
stack revenue.
#inbound12
Year 1 Year 2 Year 3 Year 4
Jan $500 $6,500 $12,500 $18,500
Feb $1,000 $7,000 $13,000 $19,000
Mar $1,500 $7,500 $13,500 $19,500
Apr $2,000 $8,000 $14,000 $20,000
May $2,500 $8,500 $14,500 $20,500
Jun $3,000 $9,000 $15,000 $21,000
… … … … …
Dec $6,000 $12,000 $18,000 $24,000
Annualized
$72,000 $144,000 $216,000 $288,000
Sell 1 Retainer per Month
#inbound12#inbound12
LEVERAGE“It is much easier to put existing resources to better use, than to develop resources where they do not exist.” ― George Soros.
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minimize risk.
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Ladder Effect (without outsourcing)
Profit Zones
New Hires
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Ladder Effect (with outsourcing)
Profit Zone
New Hires
#inbound12#inbound12
2GOALSyou gotta know where you’re going
#inbound12
Goals
• Scale a 1 person business• Grow a small team• Grow a large team
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scale as one.
#inbound12#inbound12
grow a small team.
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grow a large team.
#inbound12#inbound12
3THE AGENCY LIFECYCLEwhere is your agency today?
#inbound12#inbound12
Infant Toddler Child Teen Adult Senior
1 2-3 4-6 7-10 11-15 16+ Team Size
? ? ? ? ? ? Revenue
? ? ? ? ? ? Amount to Outsource
THE AGENCY LIFECYCLE
#inbound12#inbound12
Infant Stage• 1 Person• $150K in revenue• Outsourcing 75-100%
#inbound12
Toddler Stage
• 2-3 people• $300K - $450K in revenue• Outsourcing 30-75%
#inbound12#inbound12
Child Stage
• 4-6 People• $600K - $900K in revenue• Outsourcing 20-30%
#inbound12
Teen Stage
• 7-10 people• $1M - $1.5M in revenue• Outsourcing 10-20%
#inbound12#inbound12
Adult Stage
• 11-15 People• $1.7M - $2.2M in revenue• Outsourcing 5-10%
#inbound12
Senior Stage
• 16+ people• $2.4M + in revenue• Outsourcing 0-5%
#inbound12#inbound12
Infant Toddler Child Teen Adult Senior
1 2-3 4-6 7-10 11-15 16+ Team Size
$150K $300K - $450K
$600K - $900K
$1M - $1.5M
$1.7M - $2.2M
$2.4M+ Revenue (avg. $150K/head)
75-100% 30-75% 20-30% 10-20% 5-10% 0-5% Amount to Outsource (workload)
THE AGENCY LIFECYCLE
#inbound12#inbound12
Selecting a Partner Agency
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Partner Agency Checklist
info.tmrdirect.com/checklist
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How to Execute a Partnership
ConclusionWhy Outsource?1. Stack Revenue2. Gain Leverage3. Minimize Risk4. Achieve Your Goals