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How to Produce a
PodcastIn 15 Steps
How to Produce a
PodcastIn 15 Steps
Producers of:
Podcasts are bigger than you think
Every month, 39 million Americans listen to a
podcast
Edison Research: Infinite Dial Study. 2014
When people commit to podcasts, their consump=on
increases significantly
Edison Research: Infinite Dial Study. 2014
One in five weekly podcast listeners consumes six or
more podcasts a week.
Thanks to the mobile nature of podcasts, people can take
them anywhere…
…to the gym, in the car, out for a walk.
Podcast listeners are: Looking For
ways to consume ad free media
Affluent
Serious about Podcast listening
More Likely to be Social Media Users
These are the 15 steps you need to do it.
If you want to reach this audience, make a good podcast.
1 Schedule Big Time Windows
Schedule one large chunk of =me to record your podcast rather than
several smaller chunks
Let yourself “get in the flow” for your podcast. Set aside a couple hours for your show.
2 Book Your Guests
Ask someone to come on your show, and find a
=me to record
Send your guest a meeting invite to get the podcast on
everyone’s calendar.
3 Choose a Recording
Tool
We record our podcasts with GoTo Mee=ng. It’s easiest for our approach.
GoTo Meeting Skype
Easy, straightforward recording tool
Easy, straightforward recording tool
Audio slightly more stable
Audio somewhat less stable
Does not require mixing boards or advanced
techniques to get good quality
Works better with advanced equipment and audio techniques
VS
4 Explain the Show
When you book your guests, send podcast
guidelines
Let them know what to expect during the
recording.
5 Make Audio as Good as
Possible
Send guests a USB headset (and a thank you note for
their par=cipa=on) via Amazon.
6 Get to Know Your Guests
Learn as much as you can about guests before the show.
Use a pre-show questionnaire. We built ours with Formstack.
7 Record Your Show
Make the podcast host responsible for recording
the podcast
Before you hit record, do one last show review. Make
sure everyone is ready.
8 Record Your Commercials
Our podcasts include host-‐read commercials for our
sponsors
If you have commercials in your podcast, record them separately from the show.
9 Save & Share Your Audio
AYer you’ve recorded all your audio, save your
files. GoTo Mee=ng has a built-‐in tool to do this
Send files to your producer via DropBox. Tip: Want to make your producer’s life easier?
Propose an episode title.
10 Edit the Show
The amount of edi=ng you do is somewhat determined by the
personality you want your podcast to have.
We want our podcasts to be authen=c and do light edi=ng to achieve this.
At a Minimum: Make sure guests and hosts are at the same audio level. We use Levitator for this.
Cut out obvious delays and mistakes.
Insert pre-recorded opens and closes.
We use Audiobag for this.
Insert your commercials into your show.
11 Add Show to Your Hosting
Platform
Once your show is ready to be heard, add it to your hos=ng pla[orm.
We use Podbean for Social Pros and Libsyn for Content Pros. Once there, shows automatically go into feeds on iTunes and aggregators like Stitcher.
Tip: Upload your finished audio to Speechpad, a word-
for-word transcription service that charges $1/
minute. Trust us, it’ll make the next step much easier.
12 Write a Blog Post
Use the best moments from each show to create
a blog post.
If you don’t use Speechpad for this step, assign someone to take notes
and write up highlights for you.
13 Send a Badge
The day the show goes live, email your guests to
let them know
Encourage guests to share the episode. Tip: Send a digital “badge” guests can
use on their website or blog.
14 Promote the Episode
Promote each episode on as many social channels as you can
Have an email list? Promote it there, too. Run display ads. Find places to
promote your show.
15 Atomize Your Content
Use your podcast to make more content
Use podcast content in additional content assets. Post a monthly recap on your blog or
create a‘greatest hits’ eBook of the most valuable points discussed during your show.
