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How to Scale and Grow Your Lawn Care Business

How to Scale and Grow Your Business

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As you grow your company, it's vital to recognize that you're not in one business; you're in two. Read on to learn how to grow and scale your company in a way that keeps clients happy and increases revenue longterm.

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Page 1: How to Scale and Grow Your Business

How to Scale and Grow

Your Lawn Care

Business

Page 2: How to Scale and Grow Your Business

How to Scale and Grow

Your Lawn Care

Business

More help and

tips available at

Lawn Care

Millionaire.

Page 3: How to Scale and Grow Your Business

You’re working hard,

winning clients and

providing quality service.

Page 4: How to Scale and Grow Your Business

It’s time to grow.

Page 5: How to Scale and Grow Your Business

But as you grow, how

do you maintain the

same level of quality?

Page 6: How to Scale and Grow Your Business

Of course it helps to

invest in the right

software.

Page 7: How to Scale and Grow Your Business

But the real secret to

healthy growth and

scaling is this:

Page 8: How to Scale and Grow Your Business

You’re not just

in a business.

Page 9: How to Scale and Grow Your Business

You’re in two.

Page 10: How to Scale and Grow Your Business

At least.

Page 11: How to Scale and Grow Your Business

It’s not as obvious while

your

company is small.

Page 12: How to Scale and Grow Your Business

You and your small staff

tackle whatever tasks

come along.

Page 13: How to Scale and Grow Your Business

But as you grow, each

facet of your company

demands more

attention.

Page 14: How to Scale and Grow Your Business

That’s when the

truth comes out.

Page 15: How to Scale and Grow Your Business

You’re in sales and lawn

care.

Page 16: How to Scale and Grow Your Business

Those are your two

distinct businesses.

Page 17: How to Scale and Grow Your Business

Within them, you have

five distinct roles:

Page 18: How to Scale and Grow Your Business

1. Your first impression

team

(that builds a

relationship

with the client).

Page 19: How to Scale and Grow Your Business

2. Your office team.

Page 20: How to Scale and Grow Your Business

3. Your marketing team.

Page 21: How to Scale and Grow Your Business

4. Your lawn care team.

Page 22: How to Scale and Grow Your Business

5. And your

management.

Page 23: How to Scale and Grow Your Business

As you grow, you won’t

be able to cover all that

on your own.

Page 24: How to Scale and Grow Your Business

Invest in good help for

each role.

Page 25: How to Scale and Grow Your Business

(Get help pricing correctly

and recovering overhead costs so

you can afford good employees.)

Page 26: How to Scale and Grow Your Business

For example, you don’t

want your lowest paid

worker at the phone.

Page 27: How to Scale and Grow Your Business

It may seem like

a low-skill job, but each

call is a potential client.

Page 28: How to Scale and Grow Your Business

If one client brings you

$2,000 a year,

and typically stays for

four years,

Page 29: How to Scale and Grow Your Business

That means every

botched call is $8,000

out of your pocket.

Page 30: How to Scale and Grow Your Business

Don’t make the mistake

of focusing only on lawn

care.

Page 31: How to Scale and Grow Your Business

Scale for both

businesses:

sales and lawn care.

Page 32: How to Scale and Grow Your Business

Good luck.

Page 33: How to Scale and Grow Your Business

For more help

becoming a

Lawn Care Millionaire,

click here.