How to Scale and Grow
Your Lawn Care
Business
How to Scale and Grow
Your Lawn Care
Business
More help and
tips available at
Lawn Care
Millionaire.
You’re working hard,
winning clients and
providing quality service.
It’s time to grow.
But as you grow, how
do you maintain the
same level of quality?
Of course it helps to
invest in the right
software.
But the real secret to
healthy growth and
scaling is this:
You’re not just
in a business.
You’re in two.
At least.
It’s not as obvious while
your
company is small.
You and your small staff
tackle whatever tasks
come along.
But as you grow, each
facet of your company
demands more
attention.
That’s when the
truth comes out.
You’re in sales and lawn
care.
Those are your two
distinct businesses.
Within them, you have
five distinct roles:
1. Your first impression
team
(that builds a
relationship
with the client).
2. Your office team.
3. Your marketing team.
4. Your lawn care team.
5. And your
management.
As you grow, you won’t
be able to cover all that
on your own.
Invest in good help for
each role.
(Get help pricing correctly
and recovering overhead costs so
you can afford good employees.)
For example, you don’t
want your lowest paid
worker at the phone.
It may seem like
a low-skill job, but each
call is a potential client.
If one client brings you
$2,000 a year,
and typically stays for
four years,
That means every
botched call is $8,000
out of your pocket.
Don’t make the mistake
of focusing only on lawn
care.
Scale for both
businesses:
sales and lawn care.
Good luck.
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