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How to Start a Coffee Shop Business [The Definitive Guide]
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Contents: Coffee Shop Industry Statistics
Prepare Your Coffee Shop Business Plan
Swot Analysis Before Start a Coffee Shop
Benchmarking for Coffee Shop
Find The Best Location
Design your Coffee Shop
Find The Best Employee and Train Them
Coffee Shop Funding
Be Careful When to Spend Your Money
Start Marketing Before Opening Your Coffee Shop
Listen to Your Customer
Use the Power of Technology
Learn Food Safety Rules and Regulations
Bonus #1: Franchising Opportunities
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You don’t want to make any mistake
before opening.
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HERE’S THE DEAL
You will learn everything about
starting a coffee shop business.
Promise!
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Let’s
Begin Now
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#0
Coffee Shop Industry Statistics
(Updated 2016)
40,422
2015
28,345
2002
Coffee Shop Industry Statistics (Updated 2016)
Coffee Shop Business is increasing everyday and
competition increasing much more.
7 References: Statisca
Coffee and snack
shop in the USA
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#1
Prepare Your Coffee Shop Business Plan
Prepare Your Coffee Shop Business Plan
Basically, a business plan will be our handbook
all about our business. It does not have to be
contains everything still, it should answer some basic
questions.
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Prepare Your Coffee Shop Business Plan Let’s take a quick look at what should be
included.
Our business name and logo,
Our mission-vision statement,
Our location,
What are our product and services,
What are our costs,
Marketing plan and strategy,
Financial plan
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#2
Swot Analysis
Before Start a Coffee Shop
Swot Analysis Before Start a Coffee Shop
Our next step is Swot (Strengths and
Weaknesses – Opportunities and Threats) Analysis.
Why are we doing this?
Because we want to determinate key point to
success before start our coffee shop.
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We will identify our strengths against our competitors. You should answer what is your coffee shops strength honestly.
Ex: Our coffee price cheaper than big brands. I have an excellent barista.
Strengths and Weaknesses are internal factors. You have some weakness, right?
So, what are they?
Ex: Our coffee shop brand is too new. Our marketing budget very low.
Strengths Weaknesses
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Determinate your own coffee shop business opportunities. Opportunities and Threats are external factors.
Ex: Coffee shop business growing day by day.
What are threats your business? It could be everything from your country economic policy to demographics changing in your local business area.
Ex: The expecting a serious economic crisis.
Opportunities Threats
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#3
Benchmarking for Coffee Shop
Benchmarking for Coffee Shop
We have lots of competitors, especially for
coffee shop business. Because of this, we have to
analysis them.
We will identify
what they are doing right,
what they are doing wrong.
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#4
Find The Best Location
Find The Best Location
One of the most important key point
Why?
Your business mostly local thinks. Ex: if your
business in London you can’t send your product to
New York.
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#5
Design your Coffee Shop
Design Your Coffee Shop
Coffee shop or cafe business is not just about
making coffee.
You should care about your places design. It
must be unique, elegant and fit your targeting
customer.
I highly recommended to you that you should
work with a professional designer.
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#6
Find The Best Employee
And
Train Them
Find The Best Employee and Train Them
Your staff doesn’t know how to communicate to
your customer. Believe me, you will %100 percent
lose your customers. They will never come back
again.
When you hire someone, you have to be careful.
You should train
How to use their body language.
How to serve a coffee, etc.
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If your employees
are
happy,
your customers
will be happy
too.
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#7
Coffee Shop Funding
Coffee Shop Funding
One of the biggest challenge
You have some options to find a capital to your coffee
shop like
Bank loans
Government support
Angel investor
Your family or friends.
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Coffee Shop Funding
Crowdfunding
It becomes more popular day by day. You can
easily create your project like GoFundMe, Kickstarter
websites and then if people like you project they will
invest to your start-up business.
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#8
Be Careful When to Spend Your Money
Be Careful When to Spend Your Money
You should research all platforms as possible. You
must compare all price and choose the right one.
You should also think about the quality.
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#9
Start Marketing Before Opening Your
Coffee Shop
Start Marketing Before Opening Your Coffee Shop
Website
Buy your domain and hosting and build your
coffee shop website.
Social Media
Open your coffee shops social account such as
Facebook, Twitter, Instagram, Vinclo
Add your Business to Google
Google gives a huge opportunity for small
business owners.
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#10
Listen to Your Customer
Listening Learning
Listen to Your Customer
You should listen to your customer.
Learn everything what they need what they want.
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#11
Use the Power of Technology
Use the Power of Technology
There are lots of software and hardware you
can use for your coffee shop business.
Some of the Benefits
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You can
track your inventory
track your menu performance and selling
schedule your employee’s task
improve customer experience
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#12
Learn Food Safety Rules and Regulations
Learn Food Safety Rules and Regulations
Before you open your coffee shop you will need
general permit and licenses such as business
license, building license etc.
Some of them will just for coffee shop owner such as
food handler certification, Liquor License, music
license, food service license, etc.
Of course, that license and permits can be changed
every country.
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Bonus #1
Franchising Opportunities
Franchising Opportunities
Even if, you can able to open your
independent small coffee shop business, coffee
house or cafe, we recommended that you take a look
franchising opportunities as well.
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And now you know all about, you need to know. Is it
hard to start your own business, absolutely.
Remember owning a coffee shop is your dream and
FOLLOW YOUR
DREAMS
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