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Is the US market essential for your business?
• Lots of potential in the US market…
• …but it’s crowded, and difficult to penetrate
Research the US Landscape• Competition• Market potential• Costs of market entry
Adapting Your Product for the US
• Consumer purchase patterns• Industry norms• What pivots are needed?
Relocating to the US
• Is it necessary to operate in the US?
• Depends on industry
• For consumer-facing businesses, the sooner the better
US-Centric Appearance
1. Avoid co.il web addresses.2. US Phone Number with major area code
English Website
• Written or proofread by a native English speaker
How Much Money Will You Need?
• Hiring salespeople
• Relocating employees
• Office space
North AmericanMarketing Channels
• Develop a North American marketing strategy aligned with business objectives
US Market Penetration• Multichannel marketing• Channel testing• Combine inbound & outbound methods
B2B or B2B2C Strategies
B2B or B2B2C Companies
• Public relations• Analyst relations• Search engine optimization (SEO)• Compelling blog• Social media strategy
Public Relations
• Think beyond tech blogs• Goals beyond downloads/new users
Analyst Relations
Search Engine Optimization (SEO)
• Optimizing your website
• Inbound marketing
• Relationship with PR
Blog
• News events for inspiration• Publish consistently – same time/day (helps
w/ SEO)• Spread out authors among staff
Social Media
• International – senior staff located both in Israel and the US
The Cline Group
• Holistic marketing approach
The Cline Group
• Marketing strategy and execution maps to company’s business goals