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Google shopping comes with a promotion feature which is not essential but they give you bit of edge to your listing and differentiates from your competitor. If this means additional sales why not use it. You can include promotions like like ‘free shipping’ or 50% of certain category.
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PROMOTIONAL TEXT ?
HOW TO USE
STEP 1: Go to your Ads
STEP 2: Click on Pen Symbol next to your Ad Group
STEP 3: Enter Promotional Text & Save
You can have different promotional Text for different Ad Group