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How To Use WordPress For Your Business Site
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I’m all about finding the easiest and best ways to use WordPress.
I do not do code.
WordPress.com vs WordPress.org
Your business site should be self-hosted.
hostingcost | space | accessibility
uptime | support | WordPress friendly
shared hosting
managed WordPress hosting
How To Find a Good Host For You?
Ask people you know and trust.
Is WordPress Easy?
A Peek Inside of WordPress The Dashboard
aka Admin or backend
Categories and Tagsthe way to organize your content for
yourself and your readers
think of categories as a chapter in a book
tags as the index
Navigation/Menus
Media
Do you need a blog?
Your Business Should Could Have a Blog
Increased Traffic Builds Your Brand
Makes You the Expert or Influencer Engages Customers
Authenticity
Custom Post Types
Custom Post Types
Have a blog. But don’t blog.
Articles | White Papers Recipes | Reviews
Testimonials | Product Specs Events
Themes Plugins Widgets
What is a theme?
free vs. premiumupdates - support - security
themes, themes and more themes
blog, magazine, portfolio, eCommerce, etc.
mobile, parallex, one-pagers, landing pages
parent themes, child themes, frameworks, page builders
So what does it take
to set up a theme?
What happens when I want to change my theme?
Plugins and Widgetssearch engine optimization - event calendars
donations - forms - eCommerce formatting - customizations
galleries - slideshows - advertising and on and on and on
When it comes to plugins
Quality Trumps Quantity
An example of a few plugins
Akismet WP Super Cache
Regenerate Thumbnails Related Post for WordPress
Jetpack
Connecting with you Simple Social Icons
Sharing your content Shareaholic Mashshare
Floating Social Bar
The Text Widget
SEO For WordPress by Yoast
Image Widget
A Couple of Plugin Examples for Customizing
CSS
Genesis Design Palette Pro Plugin
Genesis Design Palette Pro Plugin
Genesis Design Palette Pro Plugin
Controlling Your Layout - PHP Files
Conductor Plugin
Conductor Plugin
Conductor Plugin
Plugins to sell your products or services
the PayPal button
Gravity Forms Plugin
Gravity Forms Plugin
Gravity Forms Plugin
Gravity Forms Plugin
Gravity Forms Plugin
Gravity Forms Plugin
Gravity Forms Plugin
Gravity Forms Plugin
Easy Digital Downloads
Easy Digital Downloads
Easy Digital Downloads
WooCommerce
WooCommerce
WooCommerce
WooCommerce
WooCommerce
Products | Downloads
Services | Bookings
Courses | Memberships
Security
WordPress Is Secure
It’s everything else that isn’t.
but my hosting says they have security
A few tips: 1. Do not use the default “admin” as your user name. 2. Use a strong and unique password. eg. sb/9KDr_kH(8itqowC3. Keep WordPress up-to-date. 4. Keep your theme up-to-date. 5. Keep all your plugins up-to-date. 6. Delete any unused themes or plugins. 7. Be careful of giving out your login info. 8. Delete any other WordPress installs you may have abandoned 8. Backup everything!
Security Plugins
Lastly, consider using a service to help.
thank you!
