Rajiv Srivatsa (Urban Ladder)#PNCampDec 05 2013

How to wow your customers with great design

Dieter RamsIndustrial DesignerBraun

10 attributes of great design…

Content courtesy http://startupsthisishowdesignworks.com/

1. Brand attributes

logobrand name

fontscolors

PPT template

business card

communication

tagline

99designs LaunchRock Printo Thesaurus.com

vision

PPT

• Warm• Honest, Transparent• Long-lasting

• Target Audience• Straight lines• Masculine

2. Physical product

usecaserange planning

pricingdesign philosophy

finish qualityA/B tests

storyline

name

Google Images Pinterest SurveyMonkey Facebook Polls

packaging

prototype

3d Studio Max Paper Drawings Auto CAD

• Design Philosophy• Material• Size• Usage• Storage• Fixture

3. Digital product

user storyinteraction design

user eye-tracking studies visual designcontent design

storyline

information architecture

99designs

iMockUps Axure

mood-board

Balsamiq

Hi-fidelity prototype

PPT / Visio

Google Search

performance

• Beautiful• Functional• Empathetic• Minimal• Honest

4. Service process

multi-channeluser touch-points

experience designticket response

call flow

communication

Video Editor Freshdesk ExotelPPT / Visio WebEngage

5. Merchandising

photography

storyline

exposure

props

lights

image processing

creative angles

shadows

styling

models

Mac + DSLR Pinterest Home Magazines Photoshop

rendering

touch-up

• Positioning• Product Hero• Color usage• Props• Aesthetic

6. Marketing

Photoshop Pinterest Adwords FB Marketing

brand

positioning

newsletter

aspirational

colors

messaging

offline

analytics

fonts

collateral

social media

PR

A/B tests

• Aspirational• Innovative• Excitement• Trust

And…

It is difficult to get good designers. And expensive too…

…and…

Don’t change design for the sake of changing it ever!

…and…

Smile at the end of the day

CreditsThanks to www.dilbert.com and Scott Adams for the awesomeness that is Dilbert!