HOW TO WRITE A JOB POSTING THAT ATTRACTS TALENTTips, suggestions, and inspiration from GennGlobal

INTRODUCTION

Recruiting the best talent is necessary to achieving success as a small business, though it often proves rather difficult.

One good way to increase the effectiveness of your recruiting process is to write job postings for your vacant positions that are attractive to the types of candidates you want to find.

Next, we will talk about how to write a job posting that attracts the kind of talented candidates you’ll want to hire.

INFORMATIVE JOB TITLE

To start, you’ll need to ensure that the job title for the position is up to par.

Make sure that the name accurately describes the position and will be familiar to job applicants. There is no use in creating a wonderful job

posting if potential candidates can’t find it, or get the wrong impression solely based on the job title.

Do your due diligence when researching job titles for your vacant positions—the name is more important than you might think.

DESCRIBE THE POSITION

Next, it is important to include specific information about the position to ensure that candidates receive an accurate idea of the type of work they will be doing.

Basic information about the position is expected to be included in this section of a job posting. Be sure to include information such as what tasks

are required on a day-to-day basis, and the types of professional skills that are required for the position.

For reference, include anything that you believe the candidate will need to know to determine if they should apply or not.

DESCRIBE THE POSITION

Keep in mind that there is such a thing as too much information for a job posting.

There is a difference between a job description (an internal document used to evaluate responsibilities and performance) and a job posting (an external document used to attract new employees).

Remember above all else that the job posting’s purpose is to attract candidates to apply for the position. Keep your position description as concise and engaging as possible.

THE IDEAL CANDIDATE

Describe what the ideal candidate for the position would be like.

This can include a list of any additional preferred professional skills and abilities that aren’t necessarily required for the position, but would add value to a candidate and therefore make them more likely to be hired.

This can be beneficial for both an employer and a candidate because it allows employers to be a bit more selective, while candidates with additional skills can set themselves apart from the rest of the applicants.

OPTIMISE FOR THE INTERNET

Your job posting will live online, which means that it is important that it is optimised for the Internet.

You will want to include relevant keywords that will assist search engines in finding the job posting, as well as hyperlinks to any additional information you want candidates to have about the position or your company.

It is also very important to find an appropriate community to publish the posting on, depending on what type of candidate you want to attract. Monster and Craigslist are great places to start, but you’ll want to find specialized communities that buzz with the types of professionals you desire—this will vary from business to business.

FEEDBACK

Finally, get as much feedback as possible from others before formally publishing your job posting.

There may be employees in your company whose professional opinion could be of great use to you. Reaching out to human resources specialists or

anyone involved in the hiring process is a good place to start.

In general, the more eyes that see this document, the better.