HSBC-IBA Case Competition 2016 Final Round

HSBC-IBA BUSINESS CASE COMPETITION 2016

TEAM PHOENIX


CASE OVERVIEW

3rd In Global Mobile Equipment Market

‘Glocalization’ Strategy

Strong Focus on R&D Trust Issue


CORE ISSUE

BUILDING THE TRUSTTo Sustain in the Market

Retain Investment

and Revenue Growth

Consolidate Market Position


4C ANALYSIS

4321

Company

CompetitorCustomer

Collaborator

- Emphasize On Network Equipment & Service Business

-Research Focus on Next Generation Mobile & Cloud Computing

- Suppliers

-Enterprises- End Consumers( Mobile Phone & Tablets)- Carrier

-Ericsson

- Nokia Siemens Network


KEY SUCCESS FACTOR (KSF)

Ensuring Lower CostTo Broaden The Service

Ensuring A Strong Local Presence

Regaining The Trust In Market


ALTERNATIVES

Total Focus on Carrier Segment

Proper Integration of

All Strong Business Segments

1 2


PROS & CONS


BIG IDEA

3G StrategyGain, Grab, Grow


ACTION PLAN (GAIN)

Make Ottawa A Silicon Valley- Invest in Tech Companies, Venture Capital Research Institutes etc.Govt.

People

External Governing Board for Investigation

Local HireMarketing Campaign- From Huawei, For You


ACTION PLAN (GRAB)

Carrier Segment- Rural Infrastructure Building Leveraging Low Cost

Enterprise Solution- Providing Entire Business Solutions for SME and MNC

Retailing- Low and Medium End Phone & Tablet


ACTION PLAN (GROW)

VISION 2020

5G Tech First in Canada- Cloud Computing

Biggest R&D Hub

Result From Investment


CHALLENGE & FEASIBILITY

CHLLANGES FEASIBILITIES

Increasing Competition

Negative Perception about Chinese

Brands

Shifting Our Focus

Through Proper PR and Promotional

Activity


MONITORING & EVALUATION

MONITORING EVALUATION

Monitoring through Governance Board

Monitoring the business of retail and enterprise

Failure to meet will result in more internal

control

Unsatisfactory Growth will result in corrective

measures


TIMELINE

4321

Promotional campaign and PR activity

3-4 Months

1 year

Expanding our business in retail and enterprise

sector and collaborating with Telus

1.5 year

Setting up network in rural areas and

investing in tech startups in full fledge

4 Year

Dominant Player in all the market sectors

6 Year

5

Vision 2020


CONTINGENCY PLAN


TAKEAWAY