PHOENIXTEAM

Case Background

Critical Infrastructure Management Company

Looking for New Market Opportunities

Flagship Product- Wildfire Prevention System

Problems in Global Market

Core Issue

Choosing The Right Business Model

Market, Funding, Collaboration

Ansoff Matrix

MARKET

P R O D U C T

Existing Market

New Market

Existing Product

NewProduct

Market Developmen

t

1 2 3 4

4C Analysis

Company

Customer Competitor

CollaboratorWildfire Surveillance System

Focus on seven core infrastructural

sector

Helpsoft Industry Co. LtdInterested in

Our Product

Different Conditions in Global Market

GDAF

System Integrators

YAAN Tech Co. LtdDajiang Innovations Technology Co. Ltd

Alternatives

1 32

Choosing the Right Funding

TimelineManaging SI in Right Manner

Entering in Suitable Market

Big Idea

The “RIGHT” Strategies1. Market Based Funding Collection

2. Managing SI Based On Market3. Targeting the Developed Countries First

Example: Australian Market ($3,00,000)

Raising Funds Depending On Market Entrance

Action Plan (Funding)

Independent Installation & Maintenance in Developed Countries

Managing SI in Developing Countries

Action Plan (Managing SI)

Later Entering in Developed Market like Australia etc.

Establishing in China Market First

Action Plan (Entering Market)

Challenges & Feasibility

Feasibility

ChallengesAdequate Funding in Time

Installation in

Developed Countries

Offer from Angel

Investors

Through Goodwill &

Social Network

2months performance check in local market & four months in

global market

Total Quality management focusing on Technical aspect

Monitoring and Evaluation

1 2 3 4

Timeline

6 Months

1.5 Year

Entering into monitoring systems for oil and gas pipeline and roads and

bridges

5 Years

Expansion on local markets and networking and funding on

developed markets

Ensuring Entrance in the 5 countries

2.5 Year

Being a dominant player in the critical infrastructure

sector

Contingency Plan

ENTERING MARKET OF “Suitable Areas Of Application”.

TAKE AWAY