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Development Phases
HYDROGEN POWERED CAR
Idea Generation
Idea Screening
Business Analysis
Development
Test Marketing
Commercialization
Concept Testing
CONTENTS
STEP 1 IDEA GENERATION
WHY AN ALTERNATIVE TO PETROLEUM ?
The major concerns in the transport sector can be enumerated as follows:
Growing gap between demand and supply of petroleum.
Oil intensification of Indian economy due to declining self-sufficiency in oil
and increasing oil demand.
Inadequate development of eco-friendly energy sources including hydro
and renewable energy.
Urgency for containing environmental pollution caused by burning of fossil
fuels and biomass energy.
WHY HYDROGEN ?
Hydrogen has significant potential as a clean energy source for broad range
of applications including power production and transportation.
Renewable electricity is used to produce hydrogen gas through electrolysis of
water, and use it as fuel. Thus it acts as an energy carrier, to store energy for
use in transportation.
Hydrogen has the further advantage of being a zero-emission fuel too as it
is carbon-free.
Present Scene :
Petrol /Diesel /CNG based
Automobiles
Intermediate Stage :
Electric & Hybrid Vehicles
Ultimate Objective :
Environment Friendly Hydrogen
Based Vehicles
TRANSITION TO HYDROGEN
STEP 2 PROSPECTS & TARGET MARKET
• Company capabilities to produce & market the product : The Production &
marketing can be done with ease due to the novelity in the product.
• Nature & wants of Buyer : These days people are aware of the necessity for
eco friendly alternatives. So H2Car will be readily accepted.
• Market Size & Product Price : Considering the huge Indian automobile
market, the market size is huge and pricing will be set so as to be easily
accepted by the public.
PROSPECTS FOR H2 CAR
STEP 3 CONCEPT DEVELOPMENT & TESTING
FEASIBILITY ANALYSIS
CONCEPT TESTINGThe car will be powered with a 886cc engine which will derive its
power from the fuel cell system that is attached to the hydrogen tanks.
Hydrogen so required can be produced as follows:
Thermal Processes
Gasification of Coal,
High-temperature Water
Splitting (Solar & Nuclear)
Electrolytic Processes
Electricity from
renewable sources like wind,
solar,etc
Photolytic Processes
STEP 4 BUSINESS ANALYSIS
Part One - Overall:
Target Market
Planned Product Positioning
Sales & Profit Goals
Market Share
Part Three - Long-Term:
Sales & Profit Goals
Marketing Mix
Part Two - Short-Term:
Product’s Planned Price
Distribution
Marketing Budget
STEP 5 PRODUCT DEVELOPMENT
Overall Length 3490mm
Overall Width 1435 mm
Overall Height 1460 mm
Kerb Weight 1010 kg
Displacement (cc) 886 cc
Power 92 PS @ 5500 rpm
Torque 110 Nm@4200 rpm
Transmission Type Manual
Gears/Speeds 5 Gears The car will be produced in Chennai plant.
The interior space will be 20% more than a Maruti 800.
Low price with new design attracts comparing to other cars plus “EcoFriendly”
TECHNICAL SPECIFICATIONS
Standard Deluxe Luxury
AC NO YES YES
Power Windows NO NO YES
Power Steering NO YES YES
ABS NO NO YES
Airbags NO NO YES
Leather seats NO NO YES
Music System NO YES YES
STEP 6 TEST MARKETING
StandardTest Market
Marketing campaignin selected townships
and cities.
SimulatedTest Market
Test in a simulated shopping environment
to a sample of consumers.
Controlled Test Market
A few stores that have agreed to carry newproducts for a fee.
STEP 7 COMMERCIALISATION
H2 has to cross all Political & Technical Barriers before it can be
commercialized in the market
Establishment of hydrogen gas pipeline network in various areas through
MoUs with major fuel providers like IOC.
The cost of the car can be reduced in the coming days via technological
advancements in hydrogen powered IC engines.
Our main strength comes from our Marketing ,R&D and Planning Departments.
H2 will be placed in the following range :
H2 Standard : 2.89 lakhs
H2 Deluxe : 3.14 lakhs
H2 Luxury : 3.59 lakhs
COMMERCIALISATION
“Hydrogen based transportation System”, Dr.R.K.Malhotra, R&D,IOC
“Towards Hydrogen Economy In India” , Dr.S.K.Chopra, Ministry of Non
Conventional Energy Sources, Govt. of India
http:// www.wikipedia.org
http:// www.google.com
REFERENCES
Thank You
Sarita Kumari Maharana (0601213378)
Sampat Patnaik (0601213054)
Dinesh Kumar Chowdhary(0601213376)
Presented by :
8th SEM,CSE