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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.

MediaWhiz EDU:More Enrollments & More Profits

MediaWhiz: Great Results in EDU and More

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MEDIAWHIZ EDU EXPERIENCE 2010-PRESENT

o20+ Education Clients (>130 Offers deployed)

oOver 500,000 student conversations

oMore than 12,000 enrollments

oCost per Enrollment …as low as $850

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EDU EMAIL SUCCESS – COST PER ENROLLMENT <$850

OVERVIEW

oAchieved <$850 cost/enrollment, 35% better than targetoGenerated 1,500 applicants per monthoIncreased conversion rate significantly to 7.4% from 1.3%oBrand equity protected

APPROACH

RESULTS:

o Advanced targeting; profile, behavioral, situational & DMA

o Multivariate testing: subject, creative & landing pages

Client Category

For Profit Education; On-Campus and Online

Objective Acquire enrollments for <$1300

Target Customer

A18+ seeking further education; undergraduate & graduate degrees

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INTEGRATED PROGRAM – REVENUE UP 84%, WITH HIGHER ROM

OVERVIEW

o Grew revenue 84%o Increased conversion to sale by 53%o Grew ROM from 1.5:1 to 2:1o Monthly lead volume increased by 38%

Note: ROM is Revenue / Marketing Spend

APPROACH

RESULTS:

o Integrate Search, Email, Affiliate & Display efforts

o Optimize conversion path

o Create testing strategy & methodology

o Micro-segmentation / targeting

o Full data transparency

Client Category

Leading Aesthetic Services Company

ObjectiveAcquire new customersIncrease ROMGrow market share

MediaWhiz solution

Paid search, Affiliate, Data Acquisition & Email channels

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SEO – 5X FUNDING REQUEST GROWTH FROM ORGANIC TRAFFIC

OVERVIEW APPROACH

RESULTS:

o Addressed Technical Issues

o Targeted Keyword Selection

o Developed On-Page Content Plan

o Implemented Link Strategy

o KPI Measurement & Refinement

Client Category Leading Financial Institution

ObjectiveIncrease targeted traffic from non-branded organic search as well as funding request amounts

• Non-branded organic search traffic increased 157%

• Funding request amounts increased 424% in 8 moths

Aug. '10

Sept. '10

Oct. '10

Nov. '10

Dec. '10

Jan. '11

Feb. '11

Mar. '11

Apr. '11

0500

1,0001,5002,0002,5003,0003,5004,0004,5005,000

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

1,527

3,930

$687,327

$3,603,621

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PAID SEARCH – ORDER VOLUME MORE THAN TRIPLED

OVERVIEW APPROACH

o Diagnostic of existing programo Deployed MediaWhiz technologyo Expanded keyword portfolio o Implemented optimization strategyo 30% efficiency guarantee

50 Days after search campaign launched

Client Category

Major Telecom/Broadband company

ObjectiveIncrease local phone and broadband order volume and maintain <$100 CPO

RESULTS:

0

500

1,000

1,500

Before Mediawhizcampaign

430

50 days afterMediawhiz campaign

1,380

Weekly order volume increased by 220%...

0

50

100

$150

Before Mediawhizcampaign

125

50 days afterMediawhiz campaign

94

… while cost per order decreased by 25%

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AFFILIATE NETWORK –1MM+ NEW ACCOUNTS, 30% EFFICIENCY GAIN

OVERVIEW

oGenerated 1MM+ new accountsoReduced acquisition costs by 30%oProgram success led to significant sales for other products

APPROACH

RESULTS:

o Identified target segmentso Selected appropriate existing & new

publisherso Optimized creative and landing pageso Enabled real-time approvalso Ongoing optimization of creative and media

Client Category Financial Services: Credit Card

Objective Acquire consumers for low awareness credit card brand

Target Customer Sub-prime market

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DISPLAY – ORDER VOLUME UP BY 90%, WITH 50% INCREASE IN ROM

OVERVIEW

oIncreased ROM from 2:1 to 3:1oIncreased order volume 90% oRepeat orders increased 60%

APPROACH

RESULTS

o User data analysiso Target audience mappingo Ongoing optimization

Client Category Health & Nutrition Co.

ObjectiveDrive revenueAcquire new customersEncourage repeat business

Target Customer A30+, self improvement

Note: ROM is Revenue / Marketing Spend

Results Means More than Great Leads

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WHO WE ARE

oHistory of results (2001-Present)

oProprietary access and technology

oIndustry Leader

oPractice Innovators

oPrograms of Continuous Improvement

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MEDIAWHIZ LEADERSHIP BY THE NUMBERS

• Advertising Age: 6th Largest U.S. Search Marketing Firm

• Advertising Age: 185th Largest U.S. Agency (all disciplines)

• TopSEOs.com: 11th Bets U.S. SEO Agency

• ComScore: Top 40 Ad Network

• mThink BlueBook: Top 10 CPA / Affiliate Network

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MEDIA WHIZ INDUSTRY INNOVATORS

In the 140 Character World, Relevant Emotion is the Game Changer By Tara Meehan, Media Whiz Creative Team May 11, 2011 If It Makes You Happy…Go Digital By Jonathan Shapiro, CEO, MediaWhiz May 5, 2011

How To Use 3 Competitive Intelligence PPC Tools By Adam Scott Riff, GM, Search - Media WhizApril 26, 2011

PMA Member Profile: 5Qs with Daryl Colwell By Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011

Display Ad Results Driven by Data By Jake Gardner, Director of Display Ad Operations Media Whiz February 28, 2011

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MULTI-CHANNEL EXPERTS

350 Mil. Records

100% Opt-In

Highly Targetable

CRM

2.75M Leads / Month

CPA = Minimal Financial Risk

6000 Publishers

Multiple Media

Highly Targetable

100m U.S. / 600m Global Reach

Paid & Organic Integration

CPA

2 Bil. Impressions /

Month

Unique Targeting

Exchange Specialists

Integrated Tracking

6th Largest U.S. Search Agency

Multi-Channel Attribution

Paid & Organic Integration

Profitable Customer Acquisition

EMAILDEMAND

GENERATION(Affiliate & Data Acq.)

SOCIAL MEDIA DISPLAY SEARCH

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THE COMPANY WE KEEP

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WHAT OUR CLIENTS THINK

…say that MediaWhiz meets or exceeds expectations89%

97%

90%…would recommend MediaWhiz to another friend/colleague

…say that the client services team meets or exceeds expectations

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PROGRAMS OF CONTINUOUS IMPROVEMENT

More Enrollments

& Increasing

Profits!

Next Steps: 1. Media Whiz Would Like To Identify Areas of

Opportunities and Challenges For Your School

2. Propose solutions to test.

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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.

There are also the following DEEP DIVE presentations available. Please let us know if you have a specific interest area and we will be happy to review with you and your team.

Thank you!

AREA OF INTEREST

• SEM • Affiliate • Display

• SEO • Paid social • Full service lead management

• ORM • Social consulting • Email

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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.

Please call or email us at the number below with questions and we look forward to taking the next step in working with your organization!

Kindest regards,

Ian Greenen

Link In With Me By Clicking Here >> http://www.linkedin.com/in/iangreenen