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NEW MARKETING NEW WAYS TO SUCCESS Madalin Matica Marketer DotCommerce / E Invest Iasinghton, 4 th of September 2008

Iashighton / New Marketing, new ways to success

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My 2 hours long presentation in Iasi at Iasinghton

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Page 1: Iashighton / New Marketing, new ways to success

NEW MARKETINGNEW WAYS TO SUCCESS

Madalin MaticaMarketer

DotCommerce / E InvestIasinghton, 4th of September 2008

Page 2: Iashighton / New Marketing, new ways to success

WHO AM I ?

Madalin MaticaManaging Partner

DotCommerce Intl – USADotCommerce Romania

Madalin Matica Marketing Consultant

E Invest Marketing Romania

Page 3: Iashighton / New Marketing, new ways to success

OR JUST ME…..

Page 4: Iashighton / New Marketing, new ways to success

WHAT KIND OF MARKETER AM I ?

I do believe in New Marketing and the Re Birth of All MarketingI believe in a new paradigm that will rule the WorldI believe in permission, in viral and in OnlineI do believe in moral standards and ethics

I believe the World should be re-invented.

Page 5: Iashighton / New Marketing, new ways to success

The old ways The new ways

TWO PARADIGMS

Page 6: Iashighton / New Marketing, new ways to success

NEW MARKETING IS ALL ABOUT LOVEMARKS ( NO NOT BRANDS). ARE U 1 ?

Page 7: Iashighton / New Marketing, new ways to success

UNDERSTAND THEM. INVENT IT. TEST IT. LAUNCH IT*. (HOW THE NEW MKT WORKS)

* “it “ is NOT a products but a want

Page 8: Iashighton / New Marketing, new ways to success

THE VIRAL WORLD( BRIEF TOUR INTO THE PRINCIPLES OF VIRAL)

Sneazers Hive VelocitySmooth PersistanceAmplifier Vector Medium

Page 9: Iashighton / New Marketing, new ways to success

NOW THAT’S THE PART WHERE INTERACTION BEGINS…

Page 10: Iashighton / New Marketing, new ways to success

HOPE YOU LIKED MY IDEAS…MORE AT WWW.EINVEST.RO DON’T HESITATE TO READ MY BLOG:BLOG.DOTCOMMERCE.RO & EMARKETERS.EU EMAIL ME AT : [email protected] ON TWITTERS AS : MMATICA AND ON AND ON ….