IBM's Social Business Transformation

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Lauren Maxwell, Storyteller and Communications StrategistSocial Cloud Deployment and Adoption, Office of the CIO, IBM

IBMs Social Business Transformation

Focused on outcomes

2015 IBM Corporation#14 September 2015

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Agenda

The value of socialUsing social to produce resultsStrategies that work: IBMs social successWhats next? Moving to IBM Verse

2015 IBM Corporation#14 September 2015

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Exploring the value of social

2015 IBM Corporation#14 September 2015

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Defining Social BusinessA social business is an organization whose culture of participation and systems of engagement encourage networks of people to create business outcomes.

Derived from Andrew Grill/IBM Interactive

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IBMers are embracing socialInternally and externally

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Employee EngagementSpeed & AgilityEfficiencyInnovationImproved Client Experience & GrowthFor the company:For IBMers:Improved FlowCareer ProgressionSense of BelongingReputation & Eminence

Outcomes of IBMs Social Business Journey

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Social AmbitionsSource: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy

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Using social to produce results

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Understand the power of participationConnect to undiscovered information & expertsDiscover new relationshipsExecute better business decisionsCapture, package and reuse user created content

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Champion social from above and below200 IBM Executives Coached Over two yearsCoached execs score 60% higherCoached execs have4x as many network contactsand create6x as much helpful content57%of uncoached executives score below 20 - only21% of coached execs fall below this level

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IBMs Social Dashboard Measure your success

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Drives ground-up innovation Moved away from top-down funding decisionsEquips IBMers to develop apps157 fully funded apps in 2014Estimated benefit of $3.25M

IBMs ifundITCommunity-driven, enterprise crowdfunding IBMers from 34 countries submitted over 1500 mobile app ideas in 2014

Trust and empower your people

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IBM has driven outcomes by creating a culture of participation

Our path to success

Focus on outcomesDevelop strategyCoach executivesTrain employeesDrive advocacy

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Strategies that work: IBMs social success

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Being social uncovers innovationOur analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation.

After employee tenure, social behavior was the single most important predictor of innovation by a long shot.Basis: Study of Enterprise Graph and Patents & Publications DataSource: Marie Wallaces blog All Things Analytics

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IBM Confidential16

To help IBMers collaborate socially Reverse-mentoring and knowledge sharingDeveloped proposals fasterOver 600 hours of collaboration in 201460+ live deal blogs10% increase in bid wins

Collaborate like the IBM Supply Chains Proposal Center of Competence 17Business impact in one click. -Nanci Taylor, VP

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HUB used for project management and communicationsStreamlines multi-party responses to RFPsUsed the HUB to close a multi-million cross-brand deal for IBMImproved client relationship and increased revenue

close Being social drives bottom-line results

The Boeing Account Teams Client CollaborationHUB

Create a lead-by-example culture.

2015 IBM Corporation14 September 2015#The Boeing Company Account Team, under the leadership of Tom Kilkenny, uses a CollaborationHUB. And they successfully linked it to the bottom line. Their HUB aids in project management and communications and hosts important assets like deployment plans and Boeing facility maps.

This team often uses the CollaborationHUB for short-term projects, such as managing responses to complex RFPs. One cloud RFP, for example, required a two-week turnaround and responses to 12 documents. The HUB allowed teams to share expertise on hardware, software, cloud, SoftLayer, technical architecture, cloud architecture, pricing, and legal matters, and in the end, the Boeing Team met their deadline and surpassed the clients expectations.

Last year, this team recognized an opportunity for an aggregate deal. They sprung into action, coordinating RFPs and sharing knowledge furiously inside the HUB. In the end, they closed a multi-million cross-brand deal for IBM, building the client relationship and driving revenue for the company.

The Boeing CollaborationHUB helped this team work speedily across time zones, learn from experts, delight their client, and win a dealproving that social, when leveraged correctly, drives outcomes in unprecedented ways.

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Whats next? Moving to IBM Verse

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Why are we moving to cloud mail and IBM Verse?

Be our own best referenceAdopt the latest technologies in an agile wayTake advantage of cloud efficienciesEnhance collaboration within and beyond the firewall

We want to

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Moving IBMers to Verse in 2015

Goal: Move 400,000+ IBMers to cloud mail this year

Process: Fail fast, improve quickly, hit velocity

400,000+

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Moving to IBM Verse Early stages40,000 Early AdoptersVibrant communityAgile deployment

Made early improvements to boarding steps and documentation

Prioritized customer service

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Social support modelVibrant communityUser and communications focusedClear outcomes in mindReached velocity

Being social empowers your workforce

Where were we by August?

78,000 moved to cloud in one month

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September 2015 Status

225,000+ on VerseTackled hurdlesSimplified boarding steps

Improved the processfor IBMers and our clients

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Design thinking influenceModern interfaceFaceted searchCalendar barWaiting for/Needs action IBMers Favorite Features

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27Takeaways

There is value in social.Focus on outcomes. Use a strategy to drive adoption.Make the best technologies available and pervasive.

2015 IBM Corporation14 September 2015#Give them the tools, show them how to use them, and change will happen27

Thank you.

Lauren MaxwellCommunications Strategist, Social Cloud Deployment and Adoption Office of the CIO, IBM

www.linkedin.com/in/laurenmaxwww.twitter.com/maxwelllaurenlaurenmaxwell@us.ibm.com

2015 IBM Corporation#14 September 2015