IBM's Social Business Transformation

Lauren Maxwell, Storyteller and Communications StrategistSocial Cloud Deployment and Adoption, Office of the CIO, IBM

IBM’s Social Business Transformation

Focused on outcomes

Agenda– The value of social– Using social to produce results– Strategies that work: IBM’s social success– What’s next? Moving to IBM Verse

Exploring the value of social

©2015 IBM Corporation May 2, 20234

Defining Social Business

A social business is an organization whose culture of participation

and systems of engagement

encourage networks of people to create

business outcomes. – Derived from Andrew Grill/IBM Interactive


IBMers are embracing social–Internally and externally


Employee Engagement

Speed & Agility EfficiencyInnovation

Improved Client Experience & Growth

For the company:

For IBMers:Improved Flow

Career Progression

Sense of Belonging

Reputation & Eminence

Outcomes of IBM’s Social Business Journey


Social Ambitions

Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy

Using social to produce results


Understand the power of participation

Connect to undiscovered information & experts

Discover new relationships

Execute better business decisions

Capture, package and reuse user created content


Champion social from above and below

200 IBM Executives Coached Over two years

Coached execs score 60% higher Coached execs have 4x as many

network contacts and create 6x as much helpful content

57% of uncoached executives score below 20 - only 21% of coached execs fall below this level


IBM’s Social Dashboard – Measure your success


• Drives ground-up innovation • Moved away from top-down

funding decisions• Equips IBMers to develop apps• 157 fully funded apps in 2014• Estimated benefit of $3.25M

IBM’s ifundITCommunity-driven, enterprise crowdfunding

IBMers from 34 countries submitted over 1500

mobile app ideas in 2014

Trust and empower your people


IBM has driven outcomes by creating a culture of participation

Our path to success

Focus on outcomes Develop strategy Coach executives Train employees Drive advocacy

Strategies that work: IBM’s social success



Being social uncovers innovation

Our analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation.

After employee tenure, social behavior was the single most important predictor of innovation by a long shot.

Basis: Study of Enterprise Graph and Patents & Publications DataSource: Marie Wallace’s blog – All Things Analytics

https://ibm.biz/BdEv3R


• To help IBMers collaborate socially • Reverse-mentoring and knowledge sharing• Developed proposals faster• Over 600 hours of collaboration in 2014• 60+ live deal blogs• 10% increase in bid wins

Collaborate like the IBM Supply Chain’s Proposal Center of Competence

17

“Business impact in one click.”

-Nanci Taylor, VP


• HUB used for project management and communications

• Streamlines multi-party responses to RFPs

• Used the HUB to close a multi-million cross-brand deal for IBM

• Improved client relationship and increased revenue

close

Being social drives bottom-line results

The Boeing Account Team’s Client CollaborationHUB

Create a lead-by-example culture.

What’s next? Moving to IBM Verse


Why are we moving to cloud mail and IBM Verse?

• Be our own best reference• Adopt the latest technologies in an agile way• Take advantage of cloud efficiencies• Enhance collaboration within and beyond the

firewall

We want to…


Moving IBMers to Verse in 2015

Goal: Move 400,000+ IBMers to cloud mail this year

Process: Fail fast, improve quickly, hit velocity

400,000+


Moving to IBM Verse – Early stages

• 40,000 Early Adopters• Vibrant community• Agile deployment

Made early improvements

to boarding steps and documentation

Prioritized customer service


• Social support model• Vibrant community• User and

communications focused

• Clear outcomes in mind

• Reached velocity

Being social empowers your workforce

Where were we by August?

78,000 moved to cloud in one month


September 2015 Status

225,000+ on Verse• Tackled hurdles• Simplified boarding steps

Improved the processfor IBMers and our clients

• Design thinking influence• Modern interface• Faceted search• Calendar bar• Waiting for/Needs action

IBMers’ Favorite Features


Takeaways

There is value in social. Focus on outcomes. Use a strategy to drive adoption. Make the best technologies available and

pervasive.

Thank you.

Lauren MaxwellCommunications Strategist, Social Cloud Deployment and Adoption Office of the CIO, IBM

www.linkedin.com/in/laurenmaxwww.twitter.com/[email protected]