How BMI is Revolutionizing the Music Business through IBM’s Technology Solutions

Brian Graves: Sr. Director, Enterprise Services Broadcast Music, Inc.Kristin Chew: Solutions Architect Broadcast Music, Inc.Prithvi Srinivasan: Practice Head: Integration, Infra & Cloud Services Prolifics

Broadcast Music, Inc. – 1939

Operates on a non-profit making basis

Collects license fees and distributes royalties

Performing Rights Organization (PRO)

Seven locations: Nashville, New York, Los Angeles, Atlanta, Miami, London, Puerto Rico More than 600 employees

Broadcast Music Inc.

Highlights:

8.5 million musical works

Ed Sheeran Taylor Swift Kayne West John Legend Eminem

650,000 songwriters, composers, and publishers

Represents all genres of music

Broadcast Music Inc.

Highlights:

When music is performed publicly, by law, songwriters and publishers must be paid for

the use of their music

Broadcast Music Inc.

© 2008 – 2014 Twitter Counter (third party application for Twitter)

Seven out of the top ten most followed users are musical

artists

Social Media – Twitter

Pandora... is currently available on nine out of the ten best-selling passenger vehicles

© 2014 Inside Radio

2011: 100 million users

Listener hours during the month of March 2014 were 1.71 billion

2014: 250 million users

Online Radio – Pandora

YouTube is the leading source for music discovery and access on the internet

Today 64% of teens primarily listen to music through YouTube

© 2013 The Nielsen Company

YouTube Music

Performance counts across all media channels have been

growing fast

© 2014 Next Big Sound, Inc.

Digital Age of Music

2012

2013

2014

0 50 100 150 200 250 300 350 400 450 500

Total Plays

434B223B

93B

434,695,663,626

Sources, Spotify, Youtube, Vevo, Soundcloud, Vimeo, Rdio.

Over 500 digital music services worldwide offer consumers the

opportunity to legally access up to 26 million songs © 2012 Pro-Music

Digital Music Ecosystem

BMI Challenges:Transactional numbers are through

the roof

6000 tables across various database systems

400+ major applications in production Twenty-four different programming

languages

Many years of growth and expansion

Music is global; copyright law differs by country

Over 100 billion copyright transactions per year

Over one million musical works registered per year

Digital Music Impacts

Create a single view of data

Integrated/Common UX/UI

Services Oriented Architecture Optimized Business Processes

Trust

Access

SimplicityEfficiency

BETTER SERVICE AND A MORE VALUABLE EXPERIENCE

BMI’s Commitment

Single View of Data

Increased Data Quality

Alignment of business processes and business data through master data management

Predicted analytics tosupport business strategy

Consolidate over 6000 tables into single view of data

Service enabled QualityStage and DataStage jobs Cleansing, de-duplication, and consolidation

Cognos

MIGRATION

PLANNING

App1

App2

App3

App4

Flexible Business Process

COMPOSITE APPLICATIONS

Mine and redefine business functions and business process

Service Oriented ArchitectureSOA

APP 4APP 3APP 2APP 1

Services Common to All Apps

SILOCommon Database

* such as Enterprise Security based on RBAC

CommonInfrastructure

Services*

Migrate data to new data model for increased flexibility

Create Service Model and new Process(Orchestrations)

Optimized Business Processes

Process Improvements:

Quotes: Dramatic reduction

of processing time Fully automated

global society search Instances of human error minimized

Process Owner: “BPM for the first time has given us transparency into our processes.” Affiliate Analysts: “BPM has replaced many manual steps and created a unified workspace.”

BMI Live allows BMI songwriters who play their music live, regardless of venue size, to easily submit those performances for royalty payments

Since 2011, this innovative program has granted thousands of songwriters who have never received royalties a means to apply for their first royalty check

“BMI Live has impacted my career in a positive way by paying me for live performances in venues I never received royalties from previously.” ~ Songwriter / BMI Live top earner, Granger

Smith

Integrated UX/UI – BMI Live

BMI Strategic Partnerships

IBM

Prolifics Best

practices Guidance

Integration Technologies

Implementation

5-Years Compound

Annual Growth Rate19%

Employees

Worldwide1,500

Global PresenceUnited States, United Kingdom, Germany,

India

20+Technology

Accelerators

550+Technical

Certifications

Over 10 Technology and Solutions Awards since

2009 including Business Agility, Customer

Integration and Digital Experience, the first ever

Beacon Laureate for Business Agility

Over 160 global customers

are currently Fortune 1000 companies

Best-in-class architects and

specialty experts:BPM, Integration, Digital

Experience, Security, Testing, Business

Analytics and Enterprise Content ManagementRate of Repeat

Engagements*

91%

Years inBusiness

35+Offices

14

Awards

Technology Expertise

Fortune 1000

Prolifics at a Glance

BMI ENTERPRISE PARTNERS

Current State: BMI Enterprise

Key Challenges… Independent Tightly coupled

Applications – 100’s Multiple Database Systems

(Oracle, DB2, SQL Server, MS Access)

Integration – File Processing only

Data Ingestion – Manual Data Structures – Inconsistent Distribution – Time consuming High Maintenance Cost –

Numerous Technology & Applications

Lack of Development Standards – Numerous Tools & Technologies

Lack of Enterprise Framework

Aligning Business Strategy with Technology

Aligning Business Strategy with TechnologyDefine Strategic

Goals

Identify Client Values

Prioritize Client Values Define Unit Of Measurements

Verify Values with Clients

Define Client Value Map and Capabilities Map, Competitive Analysis

Prioritize Capabilities (hence create Product Roadmap/timeline)

Prospects toLicensee

Contracts to License

Fee

Applicant to

Affiliation

Performance to Asset

Management

Performance to

Distribution

Implement tactical Goals Architecture / Process Governance

Program Implementation team will derive & align

End to End Processes from Client Values

Program Charter / Project list with Priorities

Actionable Architecture:Using the “RIGHT ” Tools

Actionable Architecture:Using the “RIGHT ” Tools

Actionable Architecture:Using the “RIGHT ” Tools

Actionable Architecture:Using the “RIGHT ” Tools

Logical Component Level Architecture

Detailed IT Architecture

Technologies

Business Process Management (BPM)

Data

Web and Cloud

SDLC and Collaboration

Service Oriented Architecture (SOA)

Business Rule Management (BRMS)

Multiple IBM tools/products acquired at onceArchitecture Issues

Architecture ResolutionEstablished informal Enterprise

Architecture Creation of tool agnostic architecture approach

Overlaid products into appropriate architectural layers

Documenting tool selection, usage, abilities, patterns

Changing architectural direction / implementation for tools

Continued development and training of existing staff

Implementing new projects in new pattern Growing existing staff’s confidence in ability

to deliver in product sets

Reset Architecture Pattern

There are more than 12,000 television stations in the US

Television LicensingProject

Stations playing programming with BMI represented music

must license with BMI Cue sheets are the primary means by which performing rights organizations track the use of music in films and TV

Current process has…

Project Challenges

Manual data ingestionManual validation of fee

calculations Lack of visibility into process performance Lack of data flow between legacy systems

Integrated Process

BPM Process ImplementationAutomate workflow & file intake processMonitor for events and track business process Rule driven payment determination Aggregates legacy systems/data for user review & approval Established thresholds to indicate when to end cycle

BenefitsDefined common data view, leveraging legacy

data stores: Program, Cue, License, BMI Represented WorksGranular data request Decrease process lifecycle Provide consistent, traceable and reporting clarity into the

process Consistent fee determination and calculation

Project Architecture

TV Stations BMI Personnel

SecurityDataPower / AD

Business ProcessBPM

Enterprise Service BusIIB / MQ

Licensing DocumentRepository

CueSheets Works Writer

PublisherStatus

Reporting

Rule EngineODM

Reporting(SMDB)

Data Access LayerWAS / DataStage

CRM

Lessons Learned

Rational Software Architect’s generation of services base on a common library of objects – granularity issues

Invocation options (web service, MQ, IIB) Performance tweaking

Communication between the ESB and DataStageODM

Infrastructure ConfigurationCross-product deployment

Questions?