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Presentation summarises ICIS's custom publishing offering of high level roundtables
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ICIS high-level ICIS high-level RoundtablesRoundtables
John BakerJohn BakerGlobal editor – custom publishingTel: +44 20 8652 3153Tel: +44 20 8652 3153Email: [email protected]: [email protected]
Summary of benefits• Face-to-face interaction with senior industry executives • Positioning of sponsor as “thought leader” in the sector• Increased understanding of topical issues and priorities• Co-branding with ICIS in the chemicals marketplace• Increased profile in print and online, via ICIS.com
How does it work?• Client and ICIS agree on Roundtable topic, timing and
venue, etc…• Client and ICIS develop list of companies/executives to
invite ICIS sends out invitations and organises the entire event – usually a morning discussion with dinner the night before
• A one-page article is published in ICIS Chemical Business prior to the event, setting the scene
• ICIS produces briefing for participants, with client input• After the Roundtable discussion, an outcome article is
published in ICIS Chemical Business
Key aspects• Optimum outcome is to recruit 6-10 high-level
participants• The meeting is held over a morning, with dinner the night
before and lunch afterwards – maximising interaction• Location is optimally a leading hotel in major EU city • Meeting chaired by ICIS editor and/or client or
independent chairman• Client can bring 2-3 participants along itself• Output article is reviewed by all participants before
publication
Other benefits• Client gains maximum interaction with senior decision-
makers in the industry• Discussion format allows thorough, insightful analysis of
topical issues• Client receives pdfs and can purchase reprints of the
articles in ICIS Chemical Business• The articles appear online • Output can be expanded from single article to sponsored
supplement – giving greater coverage of the outcomes and exposure for the client
Some previous clients and topicsBooz & Company• CEO Roundtable on EU petrochemicals• CEO Roundtable on EU specialty
chemicals
Celerant Consulting• M&A and finance• Innovation strategy
Pilko & Associates• M&A and environmental due diligence
