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Presentation summarises ICIS's custom publishing offering of printed corporate sponsored and advertising based supplements and special publications
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Print and online supplements
John Baker Global Editor – Custom Publishing
Tel: +44 20 8652 3153
Email: [email protected]
Some recent examples:
What’s on offer? Content• Tailored supplements that provide in-depth, targeted
communication with the global ICIS audience• In print and/or online• Editorial content tailored to your requirements• Backed by an experienced global editorial team and
talented in-house design and production• Flexible pagination – any size you like• Flexible timing – we publish to your schedule
What’s on offer? Audience• Distribution within the weekly ICIS Chemical Business
magazine, as a loose insert or bound-in• Reaching over 20,000 global readers, or with selected
regional circulation in Europe, North America, China…• Client copies for your own distribution• Option to promote supplement through display
and online advertising, and via ICIS e-newsletters, radio and tv
• Option of e-book version and associated online promotion package via icis.com
A selection of products• Corporate supplements - DuPont, Bayer MaterialScience,
Novasep, Mitsui, Dow Corning…• Regional investment supplements – Invest in Germany, Port of
Rotterdam, Port of Antwerp, NPC of Iran…• Association-supported supplements for industry events –
EPCA, FECC, APIC, NACD…• Annual reports – Cefic Responsible Care
• Issue- and topic-based supplements - SusChem, Long-range Research Initiative, IT, chemical consulting…
Corporate supplements – IDeliver in-depth information on your company or selected
parts of its operations
Dedicated editorial can cover: • CEO interview• Company strategy• Financial performance and goals• Focuses on individual business unit• R&D and innovation• SH&E performance, etc...
Corporate supplements – IIIdeal for:• Communicating/reinforcing company strategy• Explaining acquisitions• Marketing major divestments or IPOs• Highlighting regional expansion, or • Product development
Previous clients include: ICI, BASF, DuPont, Dow Corning, Bayer MaterialScience, Elementis, Inspec…
Sponsored multiclient supplements Ideal for:• Chemical investment sites/regional and
national authorities/trade associations• Packages the investment message from
chemical producers, utilities and service providers and regional authorities at a defined location
• Allows global promotion of investment opportunitiesPrevious clients include: Port of Rotterdam, ChemSite (Germany),
EDB (Singapore), NOM (Netherlands), Invest in Germany…
Other print supplements• Association annual reports – eg Cefic’s
Responsible Care report• Sponsored issue- or topic-based publications –
on logistics, IT, innovation, petrochemicals, etc… with multiple sponsors or a single key sponsor and paid-for advertising
• Trade show guides, conference/event
daily newsletters, etc…
E-books - I• An e-book version of the supplement gives even greater
audience reach – editorial and advertising are included• The e-book can be posted on ICIS and client web sites• ICIS.com attracts around 1m page impressions a month,
with 250,000 unique users each month• Promotion through banner advert and prominent
positioning on ICIS.com; inclusion in searchable ICIS archive, and through weekly ICIS e-newsletters
E-books – II• Content of the e-book is searchable; any web addresses
are live links• The e-book is SEO’d to give high visibility on online
search engines• Client can extend audience through emailing the e-book
to selected clients and prospects• E-book positions client as “leading edge” in
communications • Audience size can be monitored
Do you have a message to communicate to the chemical industry?
Can ICIS help in any way?
For further details contact:
John Baker, Global Editor, Custom Publishing, ICIS
Tel: +44 20 8652 3153
Email: [email protected]
