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Today's economy demands companies that are collaborative and innovative. This kind of company uses knowledge, computing, connections and trust to create value for its stakeholders and profit for its shareholders. Accounting helps you see the profit but you need ICounting to see the value creation.
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^Accounting
Change the conversation using measures that matter
Smarter-Companies Inc.
ICounting
^Accounting, is the measurement, processing and communication of value creation and financial information about economic entities to a variety of stakeholders users including investors, creditors, management, regulators, employees and communities.
Here’s the why and the how…
(accounting definition adapted from Wikipedia)
Smarter-Companies Inc.
ICounting
The bad news
Most businesses today still operate under the principles of the industrial economy where it is considered right and necessary to maximize short-term profits in the name of shareholder value without regard to the effect on employees, communities, the environment or even the long term strength of the company itself. This model is not sustainable.
Smarter-Companies Inc.
The good news
Computing and social technologies are fundamentally changing our economy and creating new opportunities for us all. Today it is possible, even necessary, to collaborate and innovate in order to succeed in business.
This new economy is based on knowledge, computing, connections and trust. It operates on a shared success model where intangibles are the path to profits and prosperity.
Smarter-Companies Inc.
5
Era Industrial Knowledge
Key tech Machines Computers
Core assets
Tangibles: equipment, factories,
Intangibles: human, relationship, structural,
strategic
Economics Profits Profits + Prosperity
Activity Production Value creation
Path to profits
Standardization,efficiency,
economies of scale
Customization, effectiveness,
innovation
Source of reputation
Marketing and branding
Trust and experience
Power dynamic
Ownership and control
Attraction and collaboration
Measure-ment
Accounting ICounting
Smarter-Companies Inc.
Employees collaborating together
and with external partners
to create re-usable knowledge, designs and processes
that meet market needs via a viable business model
Strategic Capital
Human Capital
Relationship Capital
Structural Capital
How do you create value?
How can ICounting help you change the conversation?
Smarter-Companies Inc.
Model Measure Manage Matter
GrowthInnovation
PerformanceSustainabilityReputationValuation
Join our movement for measures and management that matter!
www.smarter-companies.com
Mary Adams 781-729-9650
