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ICS Strategic Plan 2012-2015 Re-envisioning the ICS mission, structure, goals, and development strategy

ICS Marketing and Communications Strategies

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Communications and Marketing Strategies for our public charter school. Includes a look into LEED Certification for our building.

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  • 1. ICS Strategic Plan 2012-2015Re-envisioning the ICS mission, structure, goals, and development strategy
  • 2. Mission Statement Holistic Education:Educating the whole child, from the classroom to the home
  • 3. 1. ICS Curriculum2. Health and Fitness3. Green EducationAreas of Concentration
  • 4. 1. ICS Curriculum A. Diversity and cross-cultural immersion B. Languages C. Early intervention D. Curriculum choice E. Extracurricular activities F. Volunteer opportunities and partnershipsAreas of Concentration
  • 5. 2. Health and Fitness A. Athletics B. Family health and fitness C. Green education* D. Food Co-opAreas of Concentration
  • 6. 3. Green Education A. LEED O&M Certification B. ICS Garden and healthy eating C. Improved Science curriculum D. Healthy study and working environmentAreas of Concentration
  • 7. Steps for StrategicSustainability
  • 8. I. Organizational Restructuring Current Model (abridged) Current Model (extended) Proposed ModelSteps for Strategic Sustainability
  • 9. Steps for Strategic Sustainability
  • 10. Steps for Strategic Sustainability
  • 11. Steps for Strategic Sustainability
  • 12. II. Communications Internal Communication Enforcing an official method of communicationemail! Internal Communication Monthly Reporting to Supervisors Internal Communication IT solution, CRM system External Communication Programming and Areas of ConcentrationSteps for Strategic Sustainability
  • 13. III. Programming Programming provides structure, financial and HR accountability, system of requests, and tracking metrics. Bundle various ICS events into a tangible, marketable program.Steps for Strategic Sustainability
  • 14. Health and Fitness events: Fitness program Athletic Program will combine NFL Play60, existing ICS fitness Presidential Fitness events into a single Program and similar events program. Family fitness night Health Health Fair Food Co-op Gardening and NutritionSteps for Strategic Sustainability
  • 15. Early Programs: Intervention School within a Program involves School unique ICS Reading Recovery educational Tutoring programs targeting Math? poor performing students.Steps for Strategic Sustainability
  • 16. IV. Marketing Bolster and highlight current nonprofit programs at ICS: Reading Recovery SWS Springboard/after school Retool and brand new programs Health and Fitness Early Intervention New Programs Afterschool family ESL Referral Services and Partnerships Translation Services Green Education* Charm School/Etiquette and American social classesSteps for Strategic Sustainability
  • 17. V. Green Education Green School LEED O&M Certification Gardening and Nutrition Programs Recycling program Green building educationSteps for Strategic Sustainability
  • 18. Steps for Strategic Sustainability
  • 19. Steps for Strategic Sustainability
  • 20. Steps for Strategic Sustainability
  • 21. Steps for Strategic Sustainability
  • 22. Steps for Strategic Sustainability
  • 23. LEED EB:O&M Certification Ideology: Energy savings Water efficiency Carbon dioxide emissions reduction Improved indoor environmental quality Stewardship of resourcesSteps for Strategic Sustainability
  • 24. LEED EB:O&M Certification Methodology: High-Performance Building System Examples: Efficient lighting systems, low-flush plumbing O&M Best Practices Examples: Systems monitoring, green cleaning, preventative maintenance procedures Sustainable Policies Recycling program, eco-friendly productsSteps for Strategic Sustainability
  • 25. Steps for StrategicSustainabilitySS- Air and water quality;environmental impactWE reduce potable waterconsumptionEA reduction of energyconsumptionMR effective wastemanagement andprocurementIEQ - ventilation, indoor CO2levels, daylighting and lightingquality, temperature controlIO innovative technologyusage, project planning andexecutionRP not applicable
  • 26. LEED EB:O&M Certification Justification: Improvement of learning and working environment of students, teachers, and staff Improvement of schools energy efficiency, generating cost savings Reducing schools carbon and environmental footprint Third-party verification and marketability of LEED certification, potential future grants Introduction of green education innovative curricula: hands on lessons, science and math lessons on utilities saving, environmental impact and sustainability Minimal costs capital campaign and ~$9,000 for green assessment, registration, and certification feesSteps for Strategic Sustainability