Ideal Customer Acquisition Strategies For Mera Medicare

Prachet Sokhiya

What is Consumer Acquisition?

• Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing

techniques.

MEANING AND PROCESS

Customer Acquisition - Meaning and Process

• Customer acquisition is the process of acquiring new customers for business or converting existing prospect into new customers.

• Acquiring a customer depends on how effectively the organization is able to build a comprehensive relationship with that customer.

The whole process should concentrate on following considerations:-

• Primarily it is important to determine and focus on psychology of customers, like how the customers feel and think and then selecting the product segment to be presented to them.

• Concentrating on how the customers are influenced by the surrounding environment like the business culture, technology, media etc.

• Analysis of customer behavior and tendency while buying specific range of product.

• Finally it’s very important to engage best strategies for effectively convincing new customers and improving marketing campaigns.

CUSTOMER ACQUISITION STRATEGIES

CONTENT MARKETING

• Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.

SEARCH ENGINE OPTIMIZATION

• The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search

engine.

EMAIL MARKETING

• Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

SOCIAL MEDIA MARKETING

Social media marketing is the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

CONVERSION RATE OPTIMIZATION

• Conversion Optimization, or Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

ANALYTICS

• Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.

REFERRAL MARKETING

• Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.