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In September 2014, nearly 500 marketers gathered in Las Vegas for the 12th annual Brand ManageCamp -- to learn, share, inspire, and be inspired to build great brands. The following are some of the ideas and insights shared from the outstanding line-up of speakers including Jay Baer, David Aaker, and Jeffrey Rohrs.
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© 2014 Denise Lee Yohn, Inc.
In September 2014, nearly 500 marketers gathered in Las Vegas for
the 12th annual Brand ManageCamp -- to learn, share, inspire, and be inspired
to build great brands. The following are some of the ideas and insights
shared from the outstanding line-up of speakers.
© 2014 Denise Lee Yohn, Inc.
“A lack of trust is your biggest expense.”
David Horsager, Author of “The Trust Edge”
© 2014 Denise Lee Yohn, Inc.
8 trust traits:1.clarity2.compassion3.character4.competence
5. commitment6. connection7. contribution8. community
David Horsager, Author of “The Trust Edge”
© 2014 Denise Lee Yohn, Inc.
“It's the little things done consistently that make the biggest difference.”
David Horsager, Author of “The Trust Edge”
© 2014 Denise Lee Yohn, Inc.
“Stop being amazing and start being useful.”
Jay Baer, Author of “Youtility”
© 2014 Denise Lee Yohn, Inc.
3 enormous obstacles to great marketing now:
Jay Baer, Author of “Youtility”
1. reach is fragmented2. marketing & customer service
collision3. competition for attention
© 2014 Denise Lee Yohn, Inc.
“Customer service has become a spectator sport.”
Jay Baer, Author of “Youtility”
© 2014 Denise Lee Yohn, Inc.
“You can sell something and make a customer tomorrow -- or you can help
someone and make a customer for life.”
Jay Baer, Author of “Youtility”
© 2014 Denise Lee Yohn, Inc.
“Relationships are created with information first, people second.”
Jay Baer, Author of “Youtility”
© 2014 Denise Lee Yohn, Inc.
“People are surrounded by data but starved for insights.”
Jay Baer, Author of “Youtility”
© 2014 Denise Lee Yohn, Inc.
“Brands are more complicated than a 3-word brand vision phrase.”
David Aaker, Author of “Aaker on
Branding”
© 2014 Denise Lee Yohn, Inc.
“You cannot NOT have an experience.”
Lou Carbone, Author of “Clued In”
© 2014 Denise Lee Yohn, Inc.
“Your brand is an asset – it can be an asset that sits there and decays, or one
that you reinvest in over and over.”
Lou Carbone, Author of “Clued In”
© 2014 Denise Lee Yohn, Inc.
“Many companies engage in faith-based marketing activities.”
Jeffrey Rohrs, Author of “AUDIENCE”
© 2014 Denise Lee Yohn, Inc.
“We live in a hybrid marketing era --
Jeffrey Rohrs, Author of “AUDIENCE”
Paid media is like fossil fuel (you fill up with attention that someone else has collected; at some point you have to refill it); owned media is like renewable energy (you get filled up with attention but the sun eventually sets); earned media is like kinetic energy (you generate energy as you hike). All three must be combined in the best way for your brand.”
© 2014 Denise Lee Yohn, Inc.
“All marketing is now direct.”
Jeffrey Rohrs, Author of “AUDIENCE”
© 2014 Denise Lee Yohn, Inc.
compiled by denise lee yohn
author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass)
http://deniseleeyohn.com@deniseleeyohn
