Upload
business901
View
901
Download
0
Embed Size (px)
DESCRIPTION
There is a presentation using this slide deck in the Business901.com training section. Though you may prefer using other tools such as the ScholtesCanvas (quickly becoming a favorite of mine) the Business Model Canvas provides clarity to the Lean Sales and Marketing team. Every Value Stream and everyone within the value stream should understand the value stream from this perspective. The book, Business Model Generation describes a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. More information on the Canvas can be found at http://businessmodelalchemist.com.
Citation preview
Joe Dager – Business901
with Business Model Generation
Lean Thinking
• Identify Value
• Map Value Stream
• Create Flow
• Establish Pull
• Seek Perfection
Identify Value
www.businessmodelgeneration.com
Print a copy of this as large as possible and paste on your wall!
Inside Outside
Steve Blank Video
Customer Segments
Type of Market:
• Mass Market
• Niche Market
• Segmented
• Diversified
• Multi-sided Platform
Value Proposition
• Newness
• Performance
• Customization
• "Getting the Job Done"
• Design
• Brand/Status
• Price
• Cost Reduction
• Risk Reduction
• Accessibility
• Convenience/Usability
Channels
Customer Decision Making Process:
1. Awareness - How do we raise awareness about our products/services?
2. Evaluation - How do we help customers evaluate our Value proposition?
3. Purchase - How do we allow customers to purchase products/services?
4. Delivery - How do we deliver a Value Proposition to customers?
5. After sales - How do we provide post-purchase customer support?
Customer Relationships
Examples:
Personal assistance Dedicated Personal
Self-Service Automated Services
Communities Co-creation
Revenue Streams
Types: Asset sale, Usage fee, Subscription Fees, Licensing, Brokerage
fees, Advertising, Lending/Renting/Leasing
Fixed Pricing: List Price, Product feature dependent, Customer segment
dependent, Volume dependent
Dynamic Pricing: Negotiation (bargaining), Yield Management, Real-time
Key Resources
Types of Resources
• Physical
• Human
• Financial
• Intellectual (brand, patents, copyrights, data)
Key Activities
Our Customer
Relationships?
Categories
• Production
• Problem Solving
• Platform/Network
Our Revenue
streams?
Our
Distribution
Channels?
Key Partners
Motivations for Partnerships:
• Optimization and economy
• Reduction of risk and uncertainty
• Acquisition of particular resources and activities
Cost Structure
Is your business more: Cost Driven - (leanest structure, low price, maximum automation, extensive
outsourcing)
Value Driven - (focused on value creation, premium value proposition)
Sample Characteristics: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale/scope
Identify Value
www.businessmodelgeneration.com
Identify Value Alex Osterwalder