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Igniting Organic Efforts withViral Marketing
Let’s Start with the W’s
• Who• What• Where• When• Why
Who
What
Where
When
Why
• Social Indicators
• Unique & Natural Links
• High Exposure
Best of All
Creating Great Content
“Great content isn’t great unless it’s discovered and shared.”
-Lee Oden
Build Your Networks!
“Submitting to Digg, Stumbleupon, Facebook, and Twitter is not a promotion strategy.”
-Wil Reynolds
Facebook: The King of Sharing
Source: http://techcrunch.com/2011/06/06/sharethis-facebook-38-percent-traffic
*estimated that sharing produces 10% of all internet traffic
StumbleUpon
• Growing 20% per month since 2011• Accounts for 43% of social media site traffic
500 Million Users38% SM Site Traffic
13 Million Users43% SM Site Traffic
Popular Types of Viral Articles
Key Ingredients
• Compelling title• Skimmability• Supporting images and/or video• Awesome adjectives = WIN!
Cracked.com Cracked the Code
If All Else Fails
Creating Great Graphics
“Infographics are not dead, info[crap]ics are!”-Chris Bennett
Clippy Won’t Help You!
Necessary Combos
(not either/or)
Gather Solid Research
“Data earns links; opinions…not so much.”-Rand Fishkin
Too Much Info, Not Enough Graphic
Let Me Be Social!
Source: http://www.dewittlaw.com/casey-anthony-trial-analysis-infographic/
Extra Effort on Design
Or…Vary Your Design
Find What Users Like Best
3,235 views 2,184 views2,496 views
2,870 views 4,417 viewsWinner, Winner, Chicken Dinner
Interactive Graphics
Source: http://www.nytimes.com/interactive/2010/02/01/us/budget.html?hp
Effects on SEO
Source: http://www.mnui.com/travel-accidents
meh.
Smart Social
• Keyword-Rich URL
• Alt & Title Tags
• Optimized Embed Code
Results
Generating asteady stream of
2,500 uniqueseach month.
Guest Virals
Check for Attribution
Source: Tineye.com
Easy Exposure & Links
Last, but Not Least
Test, test, test…
Vince Blackham