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Proactively managing your online reputation is critical to your career. Doors can open and close based on your online reputation. Bernie Borges explains how to develop your online reputation and maintain it for best results. More educational resources available at www.bernieborges.com.
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Personal Branding
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Why Your Online Reputation is Critical to Your Career
You Live In an Extraordinary Time2
http://www.youtube.com/user/Socialnomics09
You Live In an Extraordinary Time3
http://www.youtube.com/user/Socialnomics09
You Live In an Extraordinary Time4
http://www.youtube.com/user/Socialnomics09
Do You Manage Your Online Reputation?
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PROACTIVELY
http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
“An online reputation is the publicly held social evaluation of a person based on his or her behavior, what he or she posts, and what others (such as individuals, groups and web services,) share about the person on the Internet.”
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http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
“The study found that online reputation information is increasingly becoming a factor in recruiters’ decision process for accepting or rejecting applications….The United States appears to have the greatest number of companies with corporate policies requiring online reputational checks.”
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http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
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Your Online Reputation is Your Job
Written plan Goal Setting & Commitment Daily Routine Accountability coach Measure Action Steps Measure Progress Weekly Reviews
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
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Your Online Reputation is Your Job
If you are employed Strengthen your reputation Improve your reputation Receive new opportunities
If you are unemployed Recruiters will screen you Your non-reputation can hurt you Your reputation can hurt you Your reputation can make or break job
opportunitieshttp://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
Build/Strengthen Your Personal Brand
You are a Brand! For What Do You
Want to Be Known?
Comment on Relevant Blogs
Set up RSS Dashboard of Relevant Content
Share your Expertise
Be a Reliable Source of Content
Build your brand… and expand your career
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http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
Professional & Social Credibility
Employers Hire Humans Build your Personal Brand Be Social Share Photos Share your Professional Expertise Be Visible Volunteer Build Relationships Be Human!
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Professional & Social Credibility
Own Your Name Online Google Social Networks Website Blog
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Secure Vanity URLshttp://www.facebook.com/bernie.borgeshttp://www.linkedin.com/in/bernieborges
Three Social Networking Requisites
Twitter LinkedIn Facebook
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http://www.linkedin.com/in/bernieborges
http://twitter.com/berniebay
http://www.facebook.com/bernie.borges
LinkedIn Basics
100% Completed Profile
Give Recommendations
Ask for Recommendations
Update your Status Frequently
Seek New Connections
Follow Companies of Interest
Join Professional Groups
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Update Status, Display Groups17
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Proactively Give Recommendations
Create Polls Relevant to Expertise19
Upload Your Presentations20
http://www.slideshare.net/bernbay/risk-mitigation-in-social-media-marketing
Create Events & Attend Events21
Connect Your Blog to Your Profile22
Participate in “Answers”23
Display Your Amazon Reading List24
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Monitor Your LinkedIn Network
Facebook Personal Branding
100% Completed Profile Paint a Clear Picture of YOU Connect to Friends and Business Colleagues Create Lists to Segment Friends Use Discretion in Status Updates Follow Companies of Interest Be Social in Good Taste Seek New Connections Join Groups
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Build Your Social Credibility!
Twitter Personal Branding
100% Completed Profile w/Picture
Be Interesting Search/Find Like Minded
People Update Your Status
Multiple Times/Day Follow Friends and
Business Colleagues Mix Professional with
Social Share Links to Articles Consider multiple Twitter
profiles
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Build a Relevant Following!
Monitor Your Personal Branding28
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Personal Branding Plan of Action
Talk about your skills not about you.
Talk about how you’ve applied your skills to solve problems.
Do this with humility not with arrogance
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Personal Branding Plan of Action
Be easy to find online.
Own your name across mainstream social media.
Consider modifying your name to be easier to find online. Mike Smith Michael W. Smith
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Personal Branding Plan of Action
Create content! Create content! Create content! Leverage multiple
content formats Guideline: 3 E’s
EDUCATEENLIGHTENENTERTAIN
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Who Wins: Individual or Employer?
Both win! Focus on building value Measure your brand Be aware that your brand
equity is subjective You’re never off the
record
Online Reputation Management Stories
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Know Who Your Audience Is
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Don’t Brand Around a Single Job
@Akgovsarapalin Concentrate on
personal qualities and skills when building your personal brand
Claim your name on all social networks whether you plan on using them or not
@SarahPalinUSA
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Brand Around Your Skills
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This man is a ROCK STAR
In the world of electronic
manufacturing
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9 Million Search Results for Rick Short
This man is a ROCK STAR
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Brand Around Your Passion
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Brand Around Your Expertise
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Financial Impact of a Personal Brand
Financial Impact of LeBron For anyone who thinks the decision was
not about finance is living under a rock. For LeBron it wasn’t about maximizing his earning potential with his NBA contract but let’s take a look at the numbers.
The City of Cleveland generated $3.7M per Cleveland Cavalier home game.
Cavaliers were 2nd in home attendance with near 100% capacity (2010-11).
Cavaliers team valuation in Forbes dropped from $476M to $390M.
Heat road attendance was 93% it will exceed 100% in 2010-11
He will save an estimated $25M in state taxes signing with Miami.
LeBron leaves $15M on the table (Sign & Trade)
Stock prices of the publicly traded Madison Square Garden dropped.
Each playoff game in NYC or New Jersey would deliver a $3.6M financial impact to the region.
‘The Decision’ raises $2.5M for the Boys & Girls Club.
‘The Decision’ was the third-most-watched program on cable television 2010 (9.95M watched).
Rating as a viable endorser only fell from 69.9% to 67.6% (This may change)
Jersey sales for LeBron is #2 behind Kobe.
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Be Careful What You Say
http://abcnews.go.com/Technology/AheadoftheCurve/story?id=8201190&page=1
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How to Stay Out of Hot Water
Keep your private business…private
Avoid participating in the cutesy, sometimes raunchy online activities
Don’t do anything in public you wanted your mother to see
Know that there is no privacy online
Don’t slander anyone online – ever!
Don’t post online while you’re angry
Live by the golden rule – always!
Be consistent
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Online Branding Resources
http://www.allaboutbranding.com/index.lasso?article=191
http://sloanreview.mit.edu/the-magazine/articles/2008/winter/49213/dont-confuse-reputation-with-brand
http://thebrandbuilder.wordpress.com/
http://danschawbel.com/10_Personal_Branding_Secrets.pdf
http://thebrandbuilder.blogspot.com/2005/08/brand-reputation-reputation-brand.html
http://workbloom.com/articles/personal-brand-management.aspx
http://workbloom.com/articles/personal-brand-management/personal-brand-management-secret-career-mobility.aspx
http://lauralowell.com/2010/08/case-study-rob-frankel-personal-branding-or-career-suicide/
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Online Branding Resources