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A quick primer for incremental sales modeling
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2. August 8, 2011 Improve performance, predictability, and sustainability Copyright (C) 2011 The Bryden Group, LLC Why an Incremental Model?
3. Evaluate opportunity cost among marketing investments 4. Identify cost structures that impact profitability 5. Evaluate offers and creative techniques that drive behavior 6. Evaluate categories that drive performance 7. Assess trends in customer behavior
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