Initial Coin Offering: A Fundraising Anarchy or A New Trust Standard

ICO:

A Fundraising Anarchy or A New Trust Standard

By:Lena Kuznetsova & Oxana Kunets

May, 2017

BITCOIN ECOSYSTEM 2013: STILL NEW CLUB ON THE BLOCK

Wallets Exchanges

Hardware Investors

Buy / Hold

VC Funds

ETF?

Payments Remittances Lending

BLOCKCHAIN ECOSYSTEM 2017: THE PLACE TO BE

Wallets Exchanges

Hardware

ICO

Money Transfers

Exchange / Wallet Builders

Infrastructure / BaaS

Data Storage / Management

Insurance

VC Funds Investment Funds

Forecasting

Gaming

Marketplaces

Asset Management

Entertainment / Content

Tokenization

Real Economy

Open-End ETF? Buy / Hold

Step 1: Pre-announcement

Step 2: Offer

Step 3: PR Campaign

Step 4: Crowdsale

Trading on Exchanges

ICO 101

Community

Tech evangelists

Supporters

Advisors

Services

Infrastructure

VC, ICO, AND CROWDFUNDING COMPARISON: STARTUP’S STANDPOINT

CrowdfundingVenture Capital ICO

Time

Stage

PR

Rights

Valuation

WeeksMonths

Pre-ProductProduct-Market Fit

High ImportanceLow Importance

Value Add “Smart Money” Feedback? ?

Yes No

Yes No

Tangible Reward No Yes

Funding Rounds Yes No? ?

VC, ICO, AND CROWDFUNDING COMPARISON: INVESTOR’S STANDPOINT

Valuation

Yes!



Yes!


Investment Decision Analysis


Yes!


Investment Focus


Yes!


Protections & Legal Framework

Entrepreneur’s Identity


Yes!


Investment Liquidity


Yes!


FUNDRAISING AS A DATE

https://youtu.be/9R2Nb2gk74Y























SUCCESSFUL ICOS: AGE, FUNDRAISING, MARKET CAP

SynereoAntShares

FirstBlood

Iconomi

Golem

SingularDTV

Waves

Lisk

Digix

Augur

Factom

Storj

Bitshares

SafeNetwork

Counterparty

NXT

Bitcrystals Muse OmniLayer

Plutus

BlockPay

vDice

Komodo

WingsMelon

Lykke

Chronobank

1

10

100

0.0 1.0 2.0 3.0 4.0

Curr

ent M

arke

t Cap

, mil.

USD

ICO Age

(1)

Note: size of a bubble corresponds to the funds raised in BTC equivalent. (1) Market Cap as of May 18th, 2017.

Synereo

AntShares

FirstBlood

Iconomi

Golem

SingularDTV

Waves

Lisk

Digix

Augur

Factom

Storj

Bitshares

SafeNetwork

Counterparty

NXT

Bitcrystals Muse OmniLayer

Plutus

BlockPay

vDice

Komodo

WingsMelon

Lykke

Chronobank

1

10

100

0.0 1.0 2.0 3.0 4.0

Curr

ent M

arke

t Cap

, mil.

USD

ICO Age

SUCCESSFUL ICOS: INDUSTRIES

Digital assetsInfrastructure

EntertainmentCommunity

PaymentsPrediction

(1)

Note: size of a bubble corresponds to the funds raised in BTC equivalent. (1) Market Cap as of May 18th, 2017.

New Trust Standard?

IDEAL ICO FORMULA

https://youtu.be/02iJ6RRQ3PQ























Thank you!

[email protected] [email protected]

mailto:[email protected]?subject=

mailto:[email protected]?subject=

Business

Initial Coin Offering: A Fundraising Anarchy or A New Trust Standard